WATT PoultryUSA - April 2012 - 1
www.WATTAgNet.com APRIL 2012 WATT POULTRY USA ❙ 1 PoultryUSA VOLUME 13, NUMBER 4 The magazine for the integrated poultry industry FEATURES On the cover: Missionaries Sherry and Bobby Burnette are joined by Mike and Rebecca Welch and Steve and Michelle Anderson (back of table) as Haitian children are served plates of cooked chicken on rice by missionary Carole Stufflebeam (right foreground). DEMAND 22 CUSTOMER Buffalo Wild Wings sees growth, keeps focus on chicken As a healthful meat option that adapts well to its flavor profiles, the company sees continued strength for development and consumption of chicken. BY RICHARD LOBB 24 SUSTAINABILITY Sustainability programs can deliver value for poultry companies Representatives from poultry and egg producers say that sustainability and corporate social responsibility programs have delivered tangible business benefits. BY TERRENCE O'KEEFE PERSPECTIVE 28 INTERNATIONAL Mexican poultry industry prospers with free trade Nearly 20 years after the signing of the North American Free Trade Agreement and several other free trade agreements with other countries, the Mexican poultry industry today shows maturity and strength. BY BENJAMÍN RUIZ DEPARTMENTS 4 First News 10 Poultry's Perch 12 Poultry Confidence Index 14 Poultry Perspective COVER STORY for Haiti: US producers send aid to children 16 Chicken Amid a f lood of international aid into earthquake-stricken Ha iti, the donation of over $1 m illion wor th of ch icken by US producers a nd pa r tners occur red without fa nfa re. BY GARY THORNTON April 2012 ❙ www.WATTAgNet.com 34 Product Review 40 People & Companies 41 Datelines 42 Ad Index 42 Market Place 44 Editor's Comment
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