WATT PoultryUSA - December 2014 - 2
2 ❙ WATT POULTRY USA ❱❱Next on the Plate: Editor's Comment BY GARY THORNTON Don't be a Pollyanna with your poultry sustainability program WATTAgNet.com CORPORATE HEADQUARTERS 303 North Main Street, Suite 500, Rockford, Illinois 61101-1018 Tel: +1.815.966.5574, Fax +1.815.968.0941 International Publisher: Greg Watt, gwatt@wattnet.net North American Publisher: Steve Akins, sakins@wattnet.net V.P. Director of Content and Innovation: Bruce Plantz, bplantz@wattnet.net Director Custom Media: Jeff Miller, jmiller@wattnet.net EDITORIAL TEAM Mondelēz International, one of the world's largest snack food companies, is spending millions of dollars on sustainability, and - the dollar level of investment notwithstanding - its approach to sustainability can be instructive for poultry producers. Speaking at the Informa Oilseed & Grain Trade Summit, David Brown, vice president of global commodities, told listeners that he is amazed at the power and influence of NGOs when it comes to sustainability. Don't say 'yes' to everything now. Referring to the need to be responsive to the demands for progress in sustainability, Brown said, "It's easy to say yes to every demand, but you can't say yes to everything now." Remember, he said, "It's a marathon, not a sprint." You need a sustainability strategy. Mondelēz's strategy focuses on creating growth through well-being. Elements in the consumer channel include empowering balanced snacking choices. Partner with external advisers and document your sustainable journey. "We have to be transparent about our journey in creating greater sustainability recognizing that stakeholders value real intentions and progress versus perfection," he said. Don't make commitments that the supply chain can't handle. Partners who are serious about the process should be willing to measure progress over the long haul. Avoid adopting Pollyannish objectives which set you up for failure. Make sustainability about growth. Mondelēz focuses on areas in which the company and its suppliers need to grow and become more efficient. Your sustainability strategy should make business sense. Sustainability efforts need to make good, responsible business sense. They need to create win-win scenarios for the company, suppliers and stakeholders. Mondelēz holds the No. 1 position globally in biscuits (cookies), chocolate, candy and powdered beverages as well as the No. 2 position in gum and coffee. ◼ » » » » » Content Director - Agribusiness: Terrence O'Keefe, tokeefe@wattnet.net Editor: Gary Thornton, gthornton@wattnet.net Tel: +1.256.747.2180 Nutrition Editor: Ioannis Mavromichalis imavromichalis@wattnet.net Poultry Confidence Index: Greg Rennier, Ph.D Poultry Perspective: Paul Aho, Ph.D COPY DESK TEAM Managing Content Editor: Tara Loszach Senior Editor: Kayla Kling Associate Editors: Alyssa Conway, Andrea Gantz, Ann Reus Community Manager/SEO Editor: Kathleen McLaughlin Staff Reporter: Roy Graber rgraber@wattnet.net ART/PRODUCTION TEAM Creative Director: Steve Kennedy Senior Art Director: Elizabeth Crosby Production Manager: Bill Spranger bspranger@wattnet.net +1.815.966.5427 Advertising Production Coordinator: Connie Miller SALES TEAM USA/CANADA Regional Manager: Pam Ballard, Midwest, West, Canada pballard@wattnet.net Tel: +1.815.966.5576 Regional Manager: Mary Harris, East, Southeast mharris@wattnet.net Tel: +1.815.980.5938 Classified Sales Representative: Craig Greuel cgreuel@wattnet.net Tel: +1.815.966.5591 EUROPE, ASIA, AFRICA Frans Willem van Beemen FVanBeemen@wattnet.net Tel: +31.344.653442 EUROPE, LATIN AMERICA Tineke van Spanje tvanspanje@wattnet.net Tel: +31.495.526155 » ❯❯Editor's comment for this month is from Gary Thornton's All Things Poultry blog: www.WATTAgNet.com/170668.html For article reprints and reprint quotes contact FosteReprints +1.866.879.9144 www.fosterprinting.com SOCIAL MEDIA www.facebook.com/AnimalAgNet www.twitter.com/wattpoultry www.youtube.com/WATTPoultryTV www.WATTAgNet.com ❙ December 2014
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