WATT PoultryUSA - October 2015 - 20

20 ❙ WATT POULTRY USA

■ FASTFOOD POULTRY

How to think like a poultry
supply chain manager
The director of sourcing for the co-op that supplies chicken to Wendy's offered
four tips to poultry producers on teaming up with a supply chain manager.
BY BILL ROENIGK

manager is to think like one.
That advice was shared at the 2015 National
Chicken Council (NCC) Marketing Seminar by Bill
Bush, senior director of sourcing and supply chain innovation at Quality Supply Chain Co-op Inc. (QSCC).
QSCC is the exclusive supply chain organization for
about 6,000 Wendy's restaurants in North America.
During the NCC panel discussion on "Challenges
and Opportunities for Chicken," Bush offered these tips
for thinking like a supply chain manager:
Make poultry supply assurance your top priority.
Be agile in adapting to changing needs for poultry. Be
willing to try something new in poultry. Transition to a
circular poultry production model.

1. Make poultry supply assurance your top priority.
"QSCC's primary role is to ensure supply to
Wendy's restaurants," Bush said. "Most Wendy's franchises are family-run businesses,
which make investments for
generations to come. They

don't build restaurants with expiration dates."
To fulfill this role, QSCC supply chain managers
need to understand the capabilities and limitations of
each component in their supply chain. "We want to
partner with our suppliers to identify and address both
opportunities and risks," he added.

2. Be agile in adapting to changing needs for poultry.
Supply chain managers need to anticipate and quickly adapt to changes in consumer behavior, Bush said.
"Disruption for the chicken industry is already occurring at the consumer level, and that impacts our supply chain," he added. "We must work together to address
the new reality of consumers demanding to know where
their food comes from and how it impacts the planet."
In order for supply chain managers to be agile in
adjusting to changes, "we need our supplier partners to
make agility part of their corporate DNA," Bush said.

3. Be willing to try something new in poultry.
Innovation will be key to growth for Wendy's and
the chicken industry, Bush said, "but innovation doesn't
happen unless you are willing to try something new."
As an example, Bush shared the example of Randy
Dowdy, a first-generation farmer in Georgia who won

» Innovation will be a key to future growth for Wendy's
and for the chicken industry.
www.WATTAgNet.com ❙ October 2015

Photo courtesy of Wendy's

» The best way to partner with a poultry supply chain


http://www.WATTAgNet.com

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WATT PoultryUSA - October 2015 - Contents
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