WATT PoultryUSA - October 2015 - 6

6 ❙ WATT POULTRY USA

❱❱Next on the Plate: Looking forward, farm to fork

How big will Hain Celestial become in poultry sector?
BY ROY GRABER
Irwin Simon, founder,
CEO and president of Hain
Celestial, said during the
Barclays Global Consumer
Staples Conference on
September 9 that the company has become a growing
player in the U.S. poultry industry.
Given the diversified natural and
organic food company's significant
growth in its 21-year history, and current
demand trends for organic and antibiotic-free poultry, it seems reasonable to
believe the company's presence in the
poultry industry will continue to grow.
Since its beginning, the company
headquartered in Lake Success,
New York, has grown to be the parent company of dozens of brands.
All of Hain Celestial's subsidiaries
have been established, ironically,
through inorganic growth.
"We never created a brand from
scratch. We went out there and

bought brands that were started by
founders, entrepreneurs that couldn't
take it to the next level," said Simon.
Within the past 15 months,
those acquisitions have helped Hain
Celestial increase its presence in
the poultry industry. Hain Celestial
is now the full owner of Hain Pure
Proteinand Empire Kosher.
A quick look at the WATTAgNet
Top Poultry Companies Database
shows that Hain Pure Protein is tied
with Gentry Poultry as the 30th largest broiler company in the United
States, and Empire Kosher is tied
with Murray's Chickens as the country's 32nd largest broiler company.
Adding the total weekly ready-tocook production of those two companies in 2014 would result in Hain

Celestial becoming the nation's 27th
largest broiler company.
Simon is expecting big things
in the coming year from Hain Pure
Protein, whose brands now include
Plainville Farms, Freebird and
Empire.
The company has recently
launched chicken deli meat programs under the Freebird label and
turkey deli meat program under the
Plainville label, and Simon sees great
opportunities in the deli meat category, as well as in the tray pack and
value-added categories.
How much of a player Hain
Celestial will be in the poultry industry in the coming years remains to be
seen, but Simon is fully aware that
the millennial generation is having

❯❯ Read more from Roy Graber's Animal Agribusiness
Angle blog:
http://goo.gl/0HCEDB

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www.WATTAgNet.com ❙ October 2015


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Table of Contents for the Digital Edition of WATT PoultryUSA - October 2015

Contents
WATT PoultryUSA - October 2015 - Cover1
WATT PoultryUSA - October 2015 - Cover2
WATT PoultryUSA - October 2015 - Contents
WATT PoultryUSA - October 2015 - 2
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WATT PoultryUSA - October 2015 - 4
WATT PoultryUSA - October 2015 - 5
WATT PoultryUSA - October 2015 - 6
WATT PoultryUSA - October 2015 - 7
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