WATT PoultryUSA - May 2017 - 20

YEARS

This is the fifth article in
WATT Global Media's
100-year anniversary series.

Future of poultry welfare:
What producers can expect
Attitudes to poultry welfare still vary greatly from market
to market, but ever-more alignment can be expected as
interest in animal welfare grows.
BY MARK CLEMENTS

Free-range production is seen by many
as being the most welfare friendly,
however, opinion remains divided.

ity, a one-size-fits-all view remains on a far distant
horizon, but the interest, and a follow-thy-neighbor approach, will see the world become ever more aligned.
For those that resist incorporating welfare demands,
it is worth remembering that certain practices now
standard in many markets, for example stunning preslaughter, were once novel.

On the near horizon
Developed-world producers are already confronting a number of challenges that may eventually spread throughout developing markets, with
commitments to phase out layer cages, perhaps
the most high profile. The compromise solution in
Europe implemented only a few years ago - furnished cages - is increasingly unacceptable, highlighting the pace of change.
For egg producers, this will not simply be new investment, but thoroughly reviewing flock management, and
where welfare is concerned, views are mixed on benefits
for birds.
Interest in slower-growing birds is a similar example
of how welfare attitudes vary greatly between groups, as
speed of growth alone is not universally seen as among
the best welfare indicators. Nevertheless, welfare-motivated consumer demand in this area continues rising
and the industry must respond.
Where beak trimming is concerned, banned in
some countries and regions, its prohibition could
become more commonplace. Abandoning the pracwww.WATTAgNet.com ❙ May 2017

Craig Holmes

Poultry producers can expect welfare pressures to
continue growing, probably at a greater pace than they
have seen to date, necessitating ongoing changes to
broiler and layer management.
Various welfare bodies emerged in the 19th century, growing in number in the 20th, but it has been
in the 21st that interest has spread and intensified, and
there are no signs that the pace of change will abate.
Welfare is a focus now not only of governments and
interest groups but, increasingly, of multinational companies, and the latter will have ever-greater influence
on the future of poultry welfare.
Even in societies where welfare is deemed a prior-


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Table of Contents for the Digital Edition of WATT PoultryUSA - May 2017

TOC
Editor's Comments: Poultry’s fresh opportunity in local chicken, turkey
WATTAgNet news
US poultry industry weighs in on Trump presidency
Journey’s Steve Perry goes from turkey farm to rock hall
6 strategies to increase retail poultry sales in 2017
100TH YEAR SERIES: Future of poultry welfare: What producers should expect
Antibiotic-free animal feed production grows worldwide
How to improve broiler feed effi ciency beyond genetics
Product Review
Market Place
Ad Index
WATT PoultryUSA - May 2017 - CT1
WATT PoultryUSA - May 2017 - CT2
WATT PoultryUSA - May 2017 - Cover1
WATT PoultryUSA - May 2017 - Cover2
WATT PoultryUSA - May 2017 - TOC
WATT PoultryUSA - May 2017 - Editor's Comments: Poultry’s fresh opportunity in local chicken, turkey
WATT PoultryUSA - May 2017 - 3
WATT PoultryUSA - May 2017 - WATTAgNet news
WATT PoultryUSA - May 2017 - 5
WATT PoultryUSA - May 2017 - US poultry industry weighs in on Trump presidency
WATT PoultryUSA - May 2017 - 7
WATT PoultryUSA - May 2017 - 8
WATT PoultryUSA - May 2017 - 9
WATT PoultryUSA - May 2017 - 10
WATT PoultryUSA - May 2017 - Journey’s Steve Perry goes from turkey farm to rock hall
WATT PoultryUSA - May 2017 - 6 strategies to increase retail poultry sales in 2017
WATT PoultryUSA - May 2017 - 13
WATT PoultryUSA - May 2017 - 14
WATT PoultryUSA - May 2017 - 15
WATT PoultryUSA - May 2017 - 16
WATT PoultryUSA - May 2017 - 17
WATT PoultryUSA - May 2017 - 18
WATT PoultryUSA - May 2017 - 19
WATT PoultryUSA - May 2017 - 100TH YEAR SERIES: Future of poultry welfare: What producers should expect
WATT PoultryUSA - May 2017 - BB1
WATT PoultryUSA - May 2017 - BB2
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WATT PoultryUSA - May 2017 - Antibiotic-free animal feed production grows worldwide
WATT PoultryUSA - May 2017 - 31
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WATT PoultryUSA - May 2017 - How to improve broiler feed effi ciency beyond genetics
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WATT PoultryUSA - May 2017 - 44
WATT PoultryUSA - May 2017 - 45
WATT PoultryUSA - May 2017 - Product Review
WATT PoultryUSA - May 2017 - Market Place
WATT PoultryUSA - May 2017 - Ad Index
WATT PoultryUSA - May 2017 - Cover3
WATT PoultryUSA - May 2017 - Cover4
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