PoultryUSA - September 2017 - 10
10 ❙ WATTPoultryUSA
❱❱NEXT ON THE PLATE
Different focal points for
maybe the emphasis is being disproportionally placed.
During a recent trip, we saw
what appeared to be several dozen
television sets throughout the establishment with a different game on
each set. If the
you were interested in did not have
the score or other
related stats in
the corner of the
screen, you simply had no idea
how your team of
choice was doing.
With that many
Photo courtesy of Wingstop
television sets going,
it was also hard to hear any of the
commentary from any of the games.
Adding to the difficulty to hear was
a young man at the table next to us,
who was apparently oblivious to (or
apathetic to) the fact that we really
didn't want to listen to him swear.
While other restaurants certainly
also have to deal with cussing cus-
When I look at recent visits to
both chains, I found the Wingstop
and Buffalo Wild Wings food to be
equally good, but the overall experiences a little further apart.
Wingstop, which does a heavier
volume of carry-out than does Buffalo
Wild Wings, put most of its attention
on the food. In Wingstop's earnings
call on August 3, Morrison stated that
the "quality and integrity of our food
is our No. 1 priority."
That seemed to be reflected
during my last Wingstop visit. The
atmosphere was comfortable and
clean, the staff was courteous, and,
yes, the food was very good. I could
easily see myself eating again at
The story was a little different
at Buffalo Wild Wings.
Buffalo Wild Wings carries with
it the slogan "Wings. Sports. Beer."
That sounds like a good combination for a successful chain. But
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tomers, there might be some other
things Buffalo Wild Wings can do.
Those could be things to address
declining same-store sales, which
Smith also said hurt profits during
the last quarter.
Perhaps the company is trying
to be all things to all people, which
doesn't always work out well.
My advice: Trim down the number
of TVs to about four. Put a college
game on one, a professional game of
the same sport on another, a different sport on the third, and just to mix
things up, maybe put a "My Name Is
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