PoultryUSA - September 2017 - 27
AVIAGEN LEADS THE WAY IN POULTRY HEALTH, WELFARE AND SAFETY
By Anne-Marie Neeteson, Global VP Welfare and Compliance Aviagen Group & Santiago Avendaño, Global Director of Genetics Aviagen Group
In a recent issue of National Graphic, Jonathan Foley, director of the University of Minnesota's Institute on
the Environment, poses the question, "By 2050 we'll need to feed two billion more people. How can we do
that without overwhelming the planet?" Poultry offers a promising solution for feeding the world's rapidly
expanding population with a nutritious, affordable protein source. And thanks to innovations introduced by
primary poultry breeders over the years, it has also become a healthy and sustainable solution that helps to
conserve earth's resources while promoting the businesses of poultry producers. Primary poultry breeders
are working together with the broiler industry and other allies to raise public awareness and improve
transparency on important issues regarding bird welfare, food safety and environmental impact.
As the world's leading poultry breeding company, Aviagen has developed a breeding program that
promotes poultry health, welfare and performance, while at the same time fostering environmental, social
and economic sustainability.
POULTRY: A NUTRITIOUS, AFFORDABLE PROTEIN
Present throughout the human body in each and every muscle,
bone and tissue, protein is essential to life. The American
National Academy of Medicine recommends 8 grams of protein
for every 20 pounds (9.1 kilograms) of body weight. Lack of
protein can result in serious health issues and around the
world, millions of people suffer from protein malnutrition.
The building blocks of protein are amino acids. Unlike plantbased protein sources, animal meat provides all of the essential
amino acids needed to form a complete protein (Harvard
Leading health organizations such as the American Heart
Association and World Health Organization agree that chicken
is a nutritious, lean source of protein. Consuming healthy
proteins can lower the risk of heart diseases and numerous
other health issues.
Not only does chicken supply the complete amino acids
needed by the human body, it is also affordable and available
for families of all socio-economic levels around the world.
According to the OECD/FAO Outlook for 2016-2025, "Poultry
meat consumption increases regardless of the region and
income level. Per capita consumption is growing even in the
developed world. Worldwide, poultry has grown rapidly and
will surpass [pork] as the preferred animal protein during the
outlook period. The additional poultry meat consumed during
the outlook period will be nearly equivalent to the additional
consumption quantities of all other meats combined."
Finally, its acceptability goes beyond any cultural or religious
CONSUMERS DEMAND VARIETY
To remain competitive in a consumer-driven market, poultry
producers must develop their products to meet market
demands. That's why Aviagen offers a breadth of high-quality
products to satisfy assorted market requirements worldwide,
including established markets, as well as slower-growing,
organic and free-range niche sectors.
Aviagen focuses very significantly on R&D to provide highADVERTISEMENT