PoultryUSA - September 2017 - 40
40 ❙ WATTPoultryUSA
SLOW-GROWING BROILER MOVEMENT
The slow-growing campaign benefits from the sheer magnitude of the 9 billion bird U.S. broiler flock and the
consumer's prior familiarity with the animal.
Courtesy of Aviagen
in the same room and at least talk about this. Maybe we're
not going to agree on everything but we need to at least
start talking about this because otherwise it's going to be
a big mess for everybody."
Don't cave, compromise
Salois said the industry should not immediately give in
to activists' demands simply to silence them.
"We're put to this very reactive corner and so we want
the problem to go away and, I think, what's even worse is
that you make a decision without fully understanding the
impact of that decision across the animal welfare environment and economics," he said.
However, the industry cannot just say no to activist
demands and call it a day. Instead, Salois suggested taking
a "no, but" approach.
"No to slow growing, but here's what I am doing to
improve animal welfare outcomes and I think then, some
progress can be made," Salois said.
The panelists said the industry would do well to find
common standard on animal welfare and then rally
around it. Farmers and breeders do care immensely about
animal welfare, and the industry continues to improve its
practices, but an industry-independent, science-based welfare standard would be ideal for proving the commitment
to consumers and retailers.
Right now, Opengart said, the animal agriculture
industry is not coming together and putting up a unified
front against activist demands. If that
trend continues, then the activists
will continue to successfully pick off
industries and brands one by one. ■
THE INDUSTRY CANNOT JUST say no to
activist demands and call it a day.
www.WATTAgNet.com ❙ September 2017