PoultryUSA - October 2017 - 2

2 ❙ WATTPoultryUSA

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Editor's Comment

BY GARY THORNTON

A new beginning
for the editor
This is my last column as the editor of WATT PoultryUSA. After 35 years of
writing and editing for my publisher, I am leaving WATT Global Media to pursue new opportunities beginning October 1.
The years have brought dramatic changes to which the poultry industry, and
my publisher, have so admirably responded. It has been hugely gratifying to
have witnessed and been a part of this success story.
Technology has yielded vast improvement in speed and productivity in the
media business, just as it has for poultry companies. Today, I can share my computer screen instantly from my home with company clients or editors located
around the world. At the touch of computer key, I can collaborate on content in
real time with industry experts anywhere. And it takes just milliseconds to send
a newly-written article to the publisher in Illinois.

Technology's powerful role in media
The power of these changes can be best appreciated in perspective. Recently,
I was having lunch at a restaurant in Georgia, where I spied on the wall the
framed covers of a couple of 1932 issues of Poultry Tribune, a WATT magazine
that I edited in the 1980s. The technology used to produce those magazine issues had changed only marginally by 1981.
At the time that I joined the company, the editors and secretaries used electric typewriters to key-stroke text onto paper manuscripts. Those were sent by
snail-mail for manual typesetting and on to printing presses, and the printed
magazine copies trucked to a post office for delivery by second-class mail.
Today, the audience is often choosing digital delivery, and content often
passes from an editor's computer to the reader's screen in mere minutes.

Content must provide solutions
Technology has changed dramatically, but the fundamentals for success remain the same. It is about connecting with people and providing valuable solutions to problems. The technology is only the means to those ends. Technology
has empowered the poultry media to be responsive and interactive, but future
success, like always, depends on the value of content.
It is an exciting time to be involved in the business of media and communications, and I am looking forward to tackling these new challenges. ■

WATTAgNet.com

CORPORATE HEADQUARTERS

401 East State Street, 3rd floor
Rockford, IL 61104
Tel: +1.815.966.5574
Publisher:
Greg Watt; gwatt@wattglobal.com
Executive Vice-President/
Publisher Global Petfood and Events:
Steve Akins; sakins@wattglobal.com
V.P., Director of Innovation
and Data Development:
Bruce Plantz; bplantz@wattglobal.com
Director of Global Agribusiness Sales:
Jeff Miller; jmiller@wattglobal.com

EDITORIAL TEAM
Editor: Gary Thornton;
gthornton@wattglobal.com Tel: +1.256.747.2180
Director of Content:
Terrence O'Keefe; tokeefe@wattglobal.com
Digital Content Director: Tara Loszach
Nutrition Editor: Ioannis Mavromichalis, Ph.D.;
imavromichalis@wattglobal.com
Poultry Confidence Index: Greg Rennier, Ph.D.
Senior Editor: Alyssa Conway
Associate Editor: Andrea Gantz
Staff Reporter: Roy Graber
Agriculture Reporter: Austin Alonzo
Social Media & SEO Editor:
Kathleen McLaughlin
ART/PRODUCTION TEAM
Creative Director: Joe Cabusao
Senior Art Director: Elizabeth Crosby
Production Manager: Bill Spranger;
bspranger@wattglobal.com Tel: +1.815.966.5427
Advertising Production Coordinator:
Connie Miller
SALES TEAM
USA/CANADA
Regional Manager: Pam Ballard,
Midwest, West, Canada;
pballard@wattglobal.com Tel: +1.815.966.5576
Regional Manager: Mary Harris,
East, Southeast;
mharris@wattglobal.com Tel: +1.815.980.5938
Sales Representative: Arthur Hartnett
ahartnett@wattglobal.com Tel: +1.815.966.5405
EUROPE, ASIA, AFRICA
Frans Willem van Beemen;
fvanbeemen@wattglobal.com Tel: +31.344.653442
EUROPE, L ATIN A MERICA
Tineke van Spanje;
tvanspanje@wattglobal.com Tel: +31.495.526155

For article reprints and reprint quotes contact
FosteReprints
+1.866.879.9144 www.fosterprinting.com

SOCIAL MEDIA
https://www.facebook.com/WATTAgNet
https://twitter.com/WATTAgNet
www.youtube.com/WATTPoultryTV
www.linkedin.com/groups/
WATT-AgNet-4855866

www.WATTAgNet.com ❙ October 2017


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Table of Contents for the Digital Edition of PoultryUSA - October 2017

PoultryUSA - October 2017
Contents
A new beginning for the editor
Poultry industry riding wave of optimism
Whole genome sequencing essential tool for food safety
Poultry processor sees success renovating hiring process
Chicken producers must speak fearlessly on issues
Broiler welfare: Foodservice sector fi rst to make pledges
100th YEAR SERIES: A glimpse into the future of modern poultry production
Reducing woody breast: latest broiler nutritional research
Market Place
Ad Index
PoultryUSA - October 2017 - PoultryUSA - October 2017
PoultryUSA - October 2017 - Cover2
PoultryUSA - October 2017 - Contents
PoultryUSA - October 2017 - Whole genome sequencing essential tool for food safety
PoultryUSA - October 2017 - 3
PoultryUSA - October 2017 - 4
PoultryUSA - October 2017 - 5
PoultryUSA - October 2017 - 6
PoultryUSA - October 2017 - 7
PoultryUSA - October 2017 - 8
PoultryUSA - October 2017 - 9
PoultryUSA - October 2017 - 10
PoultryUSA - October 2017 - 11
PoultryUSA - October 2017 - 12
PoultryUSA - October 2017 - 13
PoultryUSA - October 2017 - Poultry processor sees success renovating hiring process
PoultryUSA - October 2017 - 15
PoultryUSA - October 2017 - 16
PoultryUSA - October 2017 - 17
PoultryUSA - October 2017 - Chicken producers must speak fearlessly on issues
PoultryUSA - October 2017 - 19
PoultryUSA - October 2017 - 20
PoultryUSA - October 2017 - 21
PoultryUSA - October 2017 - 22
PoultryUSA - October 2017 - Broiler welfare: Foodservice sector fi rst to make pledges
PoultryUSA - October 2017 - 24
PoultryUSA - October 2017 - 25
PoultryUSA - October 2017 - 26
PoultryUSA - October 2017 - 27
PoultryUSA - October 2017 - 28
PoultryUSA - October 2017 - 29
PoultryUSA - October 2017 - 100th YEAR SERIES: A glimpse into the future of modern poultry production
PoultryUSA - October 2017 - 31
PoultryUSA - October 2017 - 32
PoultryUSA - October 2017 - 33
PoultryUSA - October 2017 - Reducing woody breast: latest broiler nutritional research
PoultryUSA - October 2017 - 35
PoultryUSA - October 2017 - 36
PoultryUSA - October 2017 - 37
PoultryUSA - October 2017 - 38
PoultryUSA - October 2017 - 39
PoultryUSA - October 2017 - Market Place
PoultryUSA - October 2017 - Ad Index
PoultryUSA - October 2017 - Cover4
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