PoultryUSA - October 2017 - 22
22 ❙ WATTPoultryUSA
SPEAK FEARLESSLY ON ISSUES
the Chicken Marketing
are healthier than
81 vs 48 DAYS
to market weight
Chickens are hand-selected to grow faster,
stronger and healthier than ever before,
while requiring fewer natural resources.
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Consumer perceptions of
result in the loss of more resources, an increased environmental footprint and less chicken for a growing population.
"All poultry production systems must become more
efficient and more productive if we are going to meet the
challenge of feeding the world. Organic is not our only
sustainable option," he continued.
Chicken producers, he said, need to become comfortable addressing these issues fearlessly and with clarity
to be able to help solve the challenge of feeding a growing world population when there is consumer pressure to
adopt production practices that will not be able to keep up
with the world's food needs. ■
Source: Bill Lovette; www.animalagalliance.org
Consumers often inaccurately believe that slowergrowing broiler breeds are healthier.
Every bird. Every flock. Every time.
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©2016 Adisseo ADAL001_0816
www.WATTAgNet.com ❙ October 2017