PoultryUSA - October 2017 - 22

22 ❙ WATTPoultryUSA
SPEAK FEARLESSLY ON ISSUES

from
the Chicken Marketing
Summit: www.
WATTAgNet.com/
topics/6962

ION

PT
CE

PER

Slower-growing breeds
are healthier than
faster-growing birds.

4-6lbs

81 vs 48 DAYS
to market weight

VS.

Y

LIT

REA

}

Chickens are hand-selected to grow faster,
stronger and healthier than ever before,
while requiring fewer natural resources.

IMPACT

Read more content

Consumer perceptions of
slower-growing broilers

SLOWER-GROWING

result in the loss of more resources, an increased environmental footprint and less chicken for a growing population.
"All poultry production systems must become more
efficient and more productive if we are going to meet the
challenge of feeding the world. Organic is not our only
sustainable option," he continued.
Chicken producers, he said, need to become comfortable addressing these issues fearlessly and with clarity
to be able to help solve the challenge of feeding a growing world population when there is consumer pressure to
adopt production practices that will not be able to keep up
with the world's food needs. ■

✗ 35
✗ 34
✗ 40
✗ 53
✗ 49

%

FEWER birds

%

MORE feed

%

MORE water

%

MORE manure

%

HIGHER cost

Source: Bill Lovette; www.animalagalliance.org

Consumers often inaccurately believe that slowergrowing broiler breeds are healthier.

Consistent Performance.
Every bird. Every flock. Every time.

When it comes to consistency, nothing delivers like NEW Alterion
dual-action probiotic, producing consistent results where it matters most:
FEED CONVERSION / WEIGHT GAIN

* IMPROVED GUT MICROFLORA

Backed by the results of extensive research trials. Ask your Adisseo
representative for trial data or learn more at feedsolutions.adisseo.com.

©2016 Adisseo ADAL001_0816

www.WATTAgNet.com ❙ October 2017


http://www.WATTAgNet.com/topics/6962 http://www.WATTAgNet.com/topics/6962 http://www.animalagalliance.org http://feedsolutions.adisseo.com http://www.WATTAgNet.com

Table of Contents for the Digital Edition of PoultryUSA - October 2017

PoultryUSA - October 2017
Contents
A new beginning for the editor
Poultry industry riding wave of optimism
Whole genome sequencing essential tool for food safety
Poultry processor sees success renovating hiring process
Chicken producers must speak fearlessly on issues
Broiler welfare: Foodservice sector fi rst to make pledges
100th YEAR SERIES: A glimpse into the future of modern poultry production
Reducing woody breast: latest broiler nutritional research
Market Place
Ad Index
PoultryUSA - October 2017 - PoultryUSA - October 2017
PoultryUSA - October 2017 - Cover2
PoultryUSA - October 2017 - Contents
PoultryUSA - October 2017 - Whole genome sequencing essential tool for food safety
PoultryUSA - October 2017 - 3
PoultryUSA - October 2017 - 4
PoultryUSA - October 2017 - 5
PoultryUSA - October 2017 - 6
PoultryUSA - October 2017 - 7
PoultryUSA - October 2017 - 8
PoultryUSA - October 2017 - 9
PoultryUSA - October 2017 - 10
PoultryUSA - October 2017 - 11
PoultryUSA - October 2017 - 12
PoultryUSA - October 2017 - 13
PoultryUSA - October 2017 - Poultry processor sees success renovating hiring process
PoultryUSA - October 2017 - 15
PoultryUSA - October 2017 - 16
PoultryUSA - October 2017 - 17
PoultryUSA - October 2017 - Chicken producers must speak fearlessly on issues
PoultryUSA - October 2017 - 19
PoultryUSA - October 2017 - 20
PoultryUSA - October 2017 - 21
PoultryUSA - October 2017 - 22
PoultryUSA - October 2017 - Broiler welfare: Foodservice sector fi rst to make pledges
PoultryUSA - October 2017 - 24
PoultryUSA - October 2017 - 25
PoultryUSA - October 2017 - 26
PoultryUSA - October 2017 - 27
PoultryUSA - October 2017 - 28
PoultryUSA - October 2017 - 29
PoultryUSA - October 2017 - 100th YEAR SERIES: A glimpse into the future of modern poultry production
PoultryUSA - October 2017 - 31
PoultryUSA - October 2017 - 32
PoultryUSA - October 2017 - 33
PoultryUSA - October 2017 - Reducing woody breast: latest broiler nutritional research
PoultryUSA - October 2017 - 35
PoultryUSA - October 2017 - 36
PoultryUSA - October 2017 - 37
PoultryUSA - October 2017 - 38
PoultryUSA - October 2017 - 39
PoultryUSA - October 2017 - Market Place
PoultryUSA - October 2017 - Ad Index
PoultryUSA - October 2017 - Cover4
http://www.wattpoultryusa-digital.com/201912
http://www.wattpoultryusa-digital.com/201911
http://www.wattpoultryusa-digital.com/201910
http://www.wattpoultryusa-digital.com/201909
http://www.wattpoultryusa-digital.com/201908
http://www.wattpoultryusa-digital.com/201907
http://www.wattpoultryusa-digital.com/201906
http://www.wattpoultryusa-digital.com/201905
http://www.wattpoultryusa-digital.com/201904
http://www.wattpoultryusa-digital.com/201903
http://www.wattpoultryusa-digital.com/201902
http://www.wattpoultryusa-digital.com/201901
http://www.wattpoultryusa-digital.com/201812
http://www.wattpoultryusa-digital.com/201811
http://www.wattpoultryusa-digital.com/201810
http://www.wattpoultryusa-digital.com/201809
http://www.wattpoultryusa-digital.com/201808
http://www.wattpoultryusa-digital.com/201807
http://www.wattpoultryusa-digital.com/201806
http://www.wattpoultryusa-digital.com/201805
http://www.wattpoultryusa-digital.com/201804
http://www.wattpoultryusa-digital.com/201803
http://www.wattpoultryusa-digital.com/201802
http://www.wattpoultryusa-digital.com/201801
http://www.wattpoultryusa-digital.com/201712
http://www.wattpoultryusa-digital.com/201711
http://www.wattpoultryusa-digital.com/201709
http://www.wattpoultryusa-digital.com/201710
http://www.wattpoultryusa-digital.com/201708
http://www.wattpoultryusa-digital.com/201707
http://www.wattpoultryusa-digital.com/201706
http://www.wattpoultryusa-digital.com/201705
http://www.wattpoultryusa-digital.com/201704
http://www.wattpoultryusa-digital.com/201703
http://www.wattpoultryusa-digital.com/201702
http://www.wattpoultryusa-digital.com/201701
http://www.wattpoultryusa-digital.com/201612
http://www.wattpoultryusa-digital.com/201611
http://www.wattpoultryusa-digital.com/201610
http://www.wattpoultryusa-digital.com/201609
http://www.wattpoultryusa-digital.com/201608
http://www.wattpoultryusa-digital.com/201607
http://www.wattpoultryusa-digital.com/201606
http://www.wattpoultryusa-digital.com/201605
http://www.wattpoultryusa-digital.com/201604
http://www.wattpoultryusa-digital.com/201603
http://www.wattpoultryusa-digital.com/201602
http://www.wattpoultryusa-digital.com/201601
http://www.wattpoultryusa-digital.com/201512
http://www.wattpoultryusa-digital.com/201511
http://www.wattpoultryusa-digital.com/201510
http://www.wattpoultryusa-digital.com/201509
http://www.wattpoultryusa-digital.com/201508
http://www.wattpoultryusa-digital.com/201507
http://www.wattpoultryusa-digital.com/201506
http://www.wattpoultryusa-digital.com/201505
http://www.wattpoultryusa-digital.com/201504
http://www.wattpoultryusa-digital.com/201503
http://www.wattpoultryusa-digital.com/201502
http://www.wattpoultryusa-digital.com/201501
http://www.wattpoultryusa-digital.com/201412
http://www.wattpoultryusa-digital.com/201411
http://www.wattpoultryusa-digital.com/201410
http://www.wattpoultryusa-digital.com/201409
http://www.wattpoultryusa-digital.com/201408
http://www.wattpoultryusa-digital.com/201407
http://www.wattpoultryusa-digital.com/201406
http://www.wattpoultryusa-digital.com/201405
http://www.wattpoultryusa-digital.com/201404
http://www.wattpoultryusa-digital.com/201403
http://www.wattpoultryusa-digital.com/201402
http://www.wattpoultryusa-digital.com/201401
http://www.wattpoultryusa-digital.com/201312
http://www.wattpoultryusa-digital.com/201311
http://www.wattpoultryusa-digital.com/201310
http://www.wattpoultryusa-digital.com/201309
http://www.wattpoultryusa-digital.com/201308
http://www.wattpoultryusa-digital.com/201307
http://www.wattpoultryusa-digital.com/201306
http://www.wattpoultryusa-digital.com/201305
http://www.wattpoultryusa-digital.com/201304
http://www.wattpoultryusa-digital.com/201303
http://www.wattpoultryusa-digital.com/201302
http://www.wattpoultryusa-digital.com/201301
http://www.wattpoultryusa-digital.com/201212
http://www.wattpoultryusa-digital.com/201211
http://www.wattpoultryusa-digital.com/201210
http://www.wattpoultryusa-digital.com/201209
http://www.wattpoultryusa-digital.com/201208
http://www.wattpoultryusa-digital.com/201207
http://www.wattpoultryusa-digital.com/201206
http://www.wattpoultryusa-digital.com/201205
http://www.wattpoultryusa-digital.com/201204
http://www.wattpoultryusa-digital.com/201203
http://www.wattpoultryusa-digital.com/201202
http://www.wattpoultryusa-digital.com/201201
http://www.nxtbookMEDIA.com