PoultryUSA - October 2017 - 29
cery store so they can select products that match their values
and budget. We are not opposed to any advanced welfare."
Tom Super, senior vice president of communications
for the NCC, said similar things concerning his organization's views.
NCC is not opposed to the use of slower-growing
broiler breeds or enhancements for the chickens, but does
not favor a complete transition.
"What we are against is fear mongering, animal rights
activist groups seeking to drive their agenda to our consumer groups, and we're against limiting consumer choice
and making chicken less affordable," Super said.
"To go 100-percent slow-growth is not good for the supply chain. It's naïve and it's not good for sustainability." ■
Food service providers that
have signed broiler welfare
pledges so far in 2017:
✓✓Creative Dining Services
✓✓Whitsons Culinary Group
✓✓Metz Culinary Group
✓✓Opaa! Food Management
Editor's note: In addition to publishing its regular news coverage of broiler welfare issues and the movement toward
slower-growing broilers, WATT Global Media will be publishing a special series on these topics. This is the first
installment of the series.
October 2017 ❙ www.WATTAgNet.com