PoultryUSA - October 2017 - 30

YEARS

This is the 10th article in
WATT Global Media's
100-year anniversary series.

A glimpse into the future of
modern poultry production
Precise nutrition, robotics and the fact that society will
force poultry husbandry to go in a different direction will
change the face of poultry production.
BY BENJAMÍN RUIZ

Animal husbandry is defined in many ways, but basically, it is the science that deals with the production and care of farm animals, including nutrition,
genetics and breeding, housing, handling facilities
and techniques, hygiene, sanitation, health maintenance and disease prevention. In the future, poultry
husbandry will ultimately go in a direction that
will change the face of poultry production. Poultry
industry professionals from around the globe share
their insights on how new technologies and societal
pressures will affect how poultry is produced.
"Nothing will be the same in poultry husbandry
in the upcoming twenty years," said Dr. Mário
Penz, key accounts director for Cargill Animal
Nutrition, in a simple but rather clever statement
used as a benchmark in this article. 
In the last 50 years, the poultry industry has been
driven primarily by feed conversion and production
costs. In contrast, animal rights, environmental and
social issues will play a much larger role in future
production decisions. "Will the idea that 'chicken is
chicken' continue to hold true?" asked Zur Fabian,
vice president, Diversified Imports. Maybe not, considering there are consumers willing to pay a premium for poultry raised according to specific animal
care and environmental standards. 

Read more: The future of poultry health: New and

www.WATTAgNet.com/articles/29615

Nutrition in real time
From a nutrition perspective, "The main task will
be more than simply pushing for better performance,"
said Luca Vandi, regional marketing officer at Biomin.
Precise nutrition and nutrient evaluation with real-time
data will all play a role.
"Precision nutrition promises to shift the role of
feed additives to some degree," said Vandi. But rather
than pushing for a better performance, "It will entail
creating the optimal diet to minimize gut stress and
maintain a balanced, diversified gut microbiota. There
is already increasing awareness that feeding an animal
means feeding a microbiota," he continued.
We can expect to see in the future a greater focus
on evaluating ingredients to see what impact they
will have on the gut microbiota.

Water in the sights
Water, often the neglected nutrient, will play a
major role in the next few decades. "In my opinion,"
said Vandi, "water will be the main limiting factor for
the poultry industry's growth." 
Even with the best feed formulation, an animal will
not be of much use without adequate drinking water.
Therefore, technologies that optimize water usage and
supply will need to be developed, such as UV light.
"Water quality will be monitored
and provided on a daily baold challenges,
sis," said Chris LaPak, sales manager, Americas, Chore-Time. Also,
www.WATTAgNet.com ❙ October 2017


http://www.WATTAgNet.com/articles/29615 http://www.WATTAgNet.com

Table of Contents for the Digital Edition of PoultryUSA - October 2017

PoultryUSA - October 2017
Contents
A new beginning for the editor
Poultry industry riding wave of optimism
Whole genome sequencing essential tool for food safety
Poultry processor sees success renovating hiring process
Chicken producers must speak fearlessly on issues
Broiler welfare: Foodservice sector fi rst to make pledges
100th YEAR SERIES: A glimpse into the future of modern poultry production
Reducing woody breast: latest broiler nutritional research
Market Place
Ad Index
PoultryUSA - October 2017 - PoultryUSA - October 2017
PoultryUSA - October 2017 - Cover2
PoultryUSA - October 2017 - Contents
PoultryUSA - October 2017 - Whole genome sequencing essential tool for food safety
PoultryUSA - October 2017 - 3
PoultryUSA - October 2017 - 4
PoultryUSA - October 2017 - 5
PoultryUSA - October 2017 - 6
PoultryUSA - October 2017 - 7
PoultryUSA - October 2017 - 8
PoultryUSA - October 2017 - 9
PoultryUSA - October 2017 - 10
PoultryUSA - October 2017 - 11
PoultryUSA - October 2017 - 12
PoultryUSA - October 2017 - 13
PoultryUSA - October 2017 - Poultry processor sees success renovating hiring process
PoultryUSA - October 2017 - 15
PoultryUSA - October 2017 - 16
PoultryUSA - October 2017 - 17
PoultryUSA - October 2017 - Chicken producers must speak fearlessly on issues
PoultryUSA - October 2017 - 19
PoultryUSA - October 2017 - 20
PoultryUSA - October 2017 - 21
PoultryUSA - October 2017 - 22
PoultryUSA - October 2017 - Broiler welfare: Foodservice sector fi rst to make pledges
PoultryUSA - October 2017 - 24
PoultryUSA - October 2017 - 25
PoultryUSA - October 2017 - 26
PoultryUSA - October 2017 - 27
PoultryUSA - October 2017 - 28
PoultryUSA - October 2017 - 29
PoultryUSA - October 2017 - 100th YEAR SERIES: A glimpse into the future of modern poultry production
PoultryUSA - October 2017 - 31
PoultryUSA - October 2017 - 32
PoultryUSA - October 2017 - 33
PoultryUSA - October 2017 - Reducing woody breast: latest broiler nutritional research
PoultryUSA - October 2017 - 35
PoultryUSA - October 2017 - 36
PoultryUSA - October 2017 - 37
PoultryUSA - October 2017 - 38
PoultryUSA - October 2017 - 39
PoultryUSA - October 2017 - Market Place
PoultryUSA - October 2017 - Ad Index
PoultryUSA - October 2017 - Cover4
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