WATT PoultryUSA - November 2017 - 29
WATTPoultryUSA dents associated "free range chickens" and "organic versus non-organic methods of raising chickens" with the concept of sustainable production. Consumer concerns about chicken purchases When prompted, most consumers are significantly concerned about the chicken they purchase, primarily regarding food safety and disease. More than two-thirds (71 percent) of consumers are "extremely" or "very" concerned about food safety. Another 21 percent are "somewhat" concerned about food safety. More than half of respondents had significant concerns (extremely or November 2017 ❙ www.WATTAgNet.com Save the date Chicken Marketing Summit uniquely explores issues and trends in food marketing and consumer chicken consumption patterns and purchasing behavior. In addition to educational sessions, attendees have numerous networking opportunities to foster interac- very concerned) about the use of hormones, steroids and antibiotics in raising chickens. Confusing or misleading labeling was the fourth-highest concern among the respondents. ■ tion between speakers and fellow poultry industry peers. Chicken Marketing Summit 2018 will take place at the Four Seasons Resort Orlando at Disney World in Orlando, Florida, on July 22 -24, 2018. Editor's note: Elanco served as the primary research sponsor on the survey. WATT Global Media and the National Chicken Council served as contributing research sponsors. ❙ 29