WATT PoultryUSA - November 2017 - 29

WATTPoultryUSA

dents associated "free range chickens" and "organic versus non-organic
methods of raising chickens" with the
concept of sustainable production. 

Consumer concerns about
chicken purchases
When prompted, most consumers are significantly concerned about
the chicken they purchase, primarily
regarding food safety and disease.
More than two-thirds (71 percent)
of consumers are "extremely" or
"very" concerned about food safety.
Another 21 percent are "somewhat"
concerned about food safety.
More than half of respondents had
significant concerns (extremely or

November 2017 ❙ www.WATTAgNet.com

Save the date
Chicken Marketing Summit
uniquely explores issues and
trends in food marketing and
consumer chicken consumption patterns and purchasing
behavior. In addition to educational sessions, attendees
have numerous networking
opportunities to foster interac-

very concerned) about the use of hormones, steroids and antibiotics in raising chickens. Confusing or misleading
labeling was the fourth-highest concern among the respondents. ■

tion between speakers and
fellow poultry industry peers.
Chicken Marketing Summit
2018 will take place at the
Four Seasons Resort Orlando
at Disney World in Orlando,
Florida, on July 22 -24, 2018.

Editor's note: Elanco served as the
primary research sponsor on the
survey. WATT Global Media and
the National Chicken Council served
as contributing research sponsors.

❙ 29



http://www.diamondv.com/expert/food-safety/ http://www.WATTAgNet.com

Table of Contents for the Digital Edition of WATT PoultryUSA - November 2017

PoultryUSA - November 2017
Contents
Slow-growing broilers are bad for the Earth
Keystone’s green poultry further processing plant wins award Keystone Foods’ Gadsden, Alabama, facility utilizes state-of-the-art technology for sustainable poultry further processing wastewater operations.
100TH YEAR SERIES: Poultry, aquaculture set to dominate protein markets
Nutrition, feeding issues impact broiler breeder feathering
Chicken consumption survey reveals purchase infl uences
Your gateway to the world’s top poultry companies
Product Review
Market Place
Ad Index
WATT PoultryUSA - November 2017 - PoultryUSA - November 2017
WATT PoultryUSA - November 2017 - Cover2
WATT PoultryUSA - November 2017 - Contents
WATT PoultryUSA - November 2017 - Slow-growing broilers are bad for the Earth
WATT PoultryUSA - November 2017 - 3
WATT PoultryUSA - November 2017 - 4
WATT PoultryUSA - November 2017 - 5
WATT PoultryUSA - November 2017 - Keystone’s green poultry further processing plant wins award Keystone Foods’ Gadsden, Alabama, facility utilizes state-of-the-art technology for sustainable poultry further processing wastewater operations.
WATT PoultryUSA - November 2017 - 7
WATT PoultryUSA - November 2017 - 8
WATT PoultryUSA - November 2017 - 9
WATT PoultryUSA - November 2017 - 10
WATT PoultryUSA - November 2017 - 11
WATT PoultryUSA - November 2017 - 100TH YEAR SERIES: Poultry, aquaculture set to dominate protein markets
WATT PoultryUSA - November 2017 - 13
WATT PoultryUSA - November 2017 - 14
WATT PoultryUSA - November 2017 - 15
WATT PoultryUSA - November 2017 - Nutrition, feeding issues impact broiler breeder feathering
WATT PoultryUSA - November 2017 - 17
WATT PoultryUSA - November 2017 - 18
WATT PoultryUSA - November 2017 - 19
WATT PoultryUSA - November 2017 - 20
WATT PoultryUSA - November 2017 - 21
WATT PoultryUSA - November 2017 - Chicken consumption survey reveals purchase infl uences
WATT PoultryUSA - November 2017 - 23
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WATT PoultryUSA - November 2017 - 29
WATT PoultryUSA - November 2017 - Your gateway to the world’s top poultry companies
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WATT PoultryUSA - November 2017 - 45
WATT PoultryUSA - November 2017 - Product Review
WATT PoultryUSA - November 2017 - Market Place
WATT PoultryUSA - November 2017 - Ad Index
WATT PoultryUSA - November 2017 - Cover3
WATT PoultryUSA - November 2017 - Cover4
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