WATT PoultryUSA - December 2017 - 16
16 ❙ WATTPoultryUSA
CONSUMER CONCERNS ON TRANSPARENCY
McGrath expanded on the idea, asking the audience
if the industry wants to follow consumers or lead them.
Proactively addressing issues and educating consumers is
an opportunity to set the agenda.
Animal welfare's importance to consumers
While much attention, action and anxiety is directed toward the treatment of broiler hens, panelists said the issue is
important but isn't a chief concern among customers.
Blankenhorn said customers are concerned about welfare, but they lack knowledge about the issue. Rothmeier
said Chick-fil-A does hear about welfare often and keeps
documented welfare standards to increase its transparency
about welfare. Barnett said the issue is not even on his
customer's radar screens. ■
Note: Barry Barnett is now senior vice president of
global supply chain at Buffalo Wild Wings.
Chicken Marketing Summit uniquely explores
issues and trends in food marketing and
consumer chicken consumption patterns and
purchasing behavior. In addition to educational sessions, attendees have numerous
networking opportunities. Chicken Marketing Summit 2018 will take place at the Four
Seasons Resort Orlando at Disney World in
Orlando, Florida, July 22-24, 2018. Learn
more and register at www.wattglobalmedia.
Visit us at IPPE, booth B6769