WATT PoultryUSA - December 2017 - 25
Yurii Bukhanovskyi | Bigstock
Broiler welfare: the
conversation you need to
broilers is less about welfare and more an opportunity to push
an agenda that is going to decrease the productivity of businesses and drive up prices," he said. "Another consideration is
whether the adoption of slow growing birds might pit welfare
considerations against environmental sustainability issues."
Lilygren said the industry should look for ways other
than the adoption of slow growing broilers to address concerns about bird welfare.
"People in general don't like the idea that somebody is
pushing a creature beyond its natural limits to do something
unnatural that might be painful," she said. She added, however, that changes in nutritional and management practices
in conventional broiler flocks could help resolve some concerns related to fast growth.
"We don't have to have a catchy two-word term
to assure the consumer that the bird was happy and
comfortable and well cared for during its lifetime,"
She urged the industry to develop more and better welfare measures and data.
Measuring and communicating about welfare
Animal welfare data producers will collect and communicate to customers and consumers needs to meet the
reasonableness test, Lyman said.
"If someone who is not a professional in this industry
does not understand what the data is all about, I would suggest that you ought to be measuring other things," he said.
A retail purchaser is not going to spend any time thinking
about how wide the bird is or the length of its legs. Rather, it
is the ability to translate the data into something meaningful
that makes it valuable. What is meaningful to the consumer
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