WATT PoultryUSA - December 2017 - 28
28 ❙ WATTPoultryUSA
How healthy eating is
transforming the meat case
Consumers are now viewing retailers as partners in their
health and wellness plans.
As the U.S. population is becoming increasingly more focused on health, the trend is
having a meaningful impact on the meat
case and poultry consumption behavior.
Speaking at the 2017 Chicken
Marketing Summit in Asheville, North
Carolina, Elizabeth Ehrhardt, IRI principal,
client insights, said health care is "the biggest trend that we are facing." But the ways
that people are focusing on their health
are changing. Healthy eating, or perceived
healthy eating, is more mainstream now
"As health becomes more and more
important, and as healthcare becomes more
and more expensive, consumers are looking
for new ways to keep themselves healthy," Ehrhardt said.
"People are looking beyond just the doctor's visit to work
on how they can treat what ails them, and even more importantly, prevent serious health issues from occurring."
According to Ehrhardt, 37 percent of consumers say food is just as powerful as medication when
it comes to maintaining their health and well-being.
Therefore, it makes sense that consumers are looking
for food that they believe is better for them.
ThamKC | BigStockPhoto.com
Tracking healthy purchases
IRI is a firm that provides data, analytics and insights based on retail purchases. Ehrhardt said when
purchases are made at major retailers, information
from billions of transactions is entered into databases
to track consumer trends.
Through those purchases, IRI has been able to track
how chicken and other protein products deemed as
healthy are being bought and consumed more than before.
PEOPLE ARE LOOKING BEYOND just the
doctor's visit to work on how they can treat
what ails them ...
- Elizabeth Ehrhardt
www.WATTAgNet.com ❙ December 2017