WATT PoultryUSA - December 2017 - 30
30 ❙ WATTPoultryUSA
She noted "the protein trend
is hot," and that trend does not
appear to be changing in the near
chicken purchases growing
As consumers increasingly seek
protein products, and specifically
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ones they view as better for people's
health, antibiotic free (ABF) and organic products have resonated with
people as healthier.
The chicken industry is leading
the transition to raising animals without antibiotics. The sector represents
a larger percentage of ABF product
purchases than any other meat, followed by turkey, beef and pork. The
same is true when it comes to products labeled as organic.
According to Ehrhardt, chicken
raised without antibiotics accounted
for 15 percent of all chicken sales in
the United States in 2016, and that
percentage is expected to rise to 40
percent by 2022.
Labels make a difference
Shoppers pay attention to labels.
However, the labels need to mean
Ehrhardt said ingredient labels
are important to shoppers. They
want to know not only what is in the
food they are purchasing; but also
what is not in it.
Certification labels are also
meaningful. According to Ehrhardt,
30 percent of consumers find animal
certifications either important or
www.WATTAgNet.com ❙ December 2017