WATT PoultryUSA - December 2017 - 31
Poultry bites into
beef's position in retail meat
BillC | BigStockPhoto.com
extremely important, and many 50
percent said they are willing to pay
a premium for foods raised according to a certification criteria. This
presents an opportunity for the poultry and meat industries, as only 12
percent of animals raised for food
consumption are covered by certification programs.
respond to demand
As consumers view the food
December 2017 ❙ www.WATTAgNet.com
they eat as an increasing part of
their overall health and wellness
plan, they also view the retailers
where they purchase their foods as
partners in achieving and maintaining good health, Ehrhardt said.
"Retail has to respond. The
retailers that are performing best
are the ones that are supporting
consumers in their need for greater
health and wellness," she said.
Recent IRI data shows stores
carrying more ABF and organic
poultry products, and stores with
a reputation for carrying more
ABF and organic products, are
outperforming the general market
"This matters," she said.
"Consumers notice. Consumers purchase."
However, it isn't just what they
carry. It is also the stores finding
ways to help consumers with their
health ambitions other than through
the foods they sell.
Retailers who offer interactive store
sites, websites with health information,
nutrition classes and in-store nutritionists resonate strongly with the healthconscious consumer, Ehrhardt said. ■