WATT PoultryUSA - December 2017 - 32
32 ❙ WATTPoultryUSA
What poultry purchases do
consumers really make?
Research shows consumers may ask for organic,
NAE chicken - but they aren't always buying it.
Consumers are more concerned with their food than
ever before, but what they think and say, and what
they actually do, doesn't necessarily line up, as evidenced by consumer research into poultry purchasing
decisions presented by Grady Bishop, senior director
of global market access for Elanco, at the National
Meeting on Poultry Health, Processing and Live
Production on September 26.
According to the Truth About Food Survey, con-
ducted by Kynetec and sponsored by Elanco:
■ 62 percent of respondents are very interested in
food and nutrition
■ 71 percent frequently discuss the topic with peers
percent look at labels or food claims
"People are as far from their food as they've ever
been, but yet, emotionally more connected, perhaps,
than they've been in the past," he said.
A new collection of exclusive articles, blogs, infographics and videos on antibioticfree poultry production, by trusted WATT Global Media editors and industry
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make critical business decisions.
Purchase your copy at www.wattagnet.com/products/20.
www.WATTAgNet.com ❙ December 2017
COMPREHENSIVE RESOURCE FOR ANTIBIOTIC-FREE
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