WATT PoultryUSA - December 2017 - 49
ANTIBIOTIC-FREE, SLOW-GROWING BROILERS
Just like ABF, Salois said slower-growing broilers becoming an industry standard will lead to
increased need for feed, land and water, increased
manure output and increased production costs.
Moreover, if only a third of the U.S. market transitioned to slower-growing birds, there would be 5.5
billion less pounds of meat on the market.
Potential solutions for the industry
One way to control the consequences of these trends
is to make a direct connection with consumers from a positive
standpoint. The consumer wants a transparent food chain, with
a clear, authentic and positive story. Instead, they deal with an
obscure food supply marked by confusing labels, inaccurate
information from unreliable sources and a food market defined
by what's not in it rather than what it contains.
The opportunity is out there for animal agriculture
companies to give people what they want: quality protein
raised with good animal welfare in a sustainable way at a
better value price than the competition.
Top fillet quality and optimum fillet yield
Intelligent breast cap measuring
Automatic adjustment of module settings
Contact us to find out more:
913 888 9110
IPPE, booth B4321, B4331
In terms of setting goals for sustainability and welfare,
Salois said animal agriculture must focus on the idea of
better general animal welfare rather than focusing on one
specific idea like ABF production or slower-growth rates.
Animal welfare means having a sincere respect for the
animals, providing good health, nutrition and housing and
allowing for appropriate behaviors based on standards defined by scientific research. Welfare considerations must be
in balance with other key priorities like sustainability and
economic availability to ensure a successful program. ■