WATT PoultryUSA - December 2017 - 54
N E W S
A B O U T
P O U L T R Y
H E A L T H
P R O D U C T S
PO ULT RY
H E A LT H
T OD A Y®
P O U L T R Y H E A L T H T O D A Y . C O M
Q: And you keep records of all tests?
MH: Yes. Because we oﬀer free data storage, our customers know they can turn to us to
produce copies of all test results. That can be especially helpful when trying to isolate
problems over time. For example, what was the accuracy of our chlortetracycline usage
over a 3-month period? We also help to monitor and detect statistical trends in the use
of medicated feed additives. With growing pressure to use antibiotics more judiciously,
that information becomes even more important.
To comply with the new
VFD rules, commercial
and farmer-owned feed
mills need to be certain
residues of VFD
medications are below
FDA's thresholds so they
do not contaminate
Q: Have FDA's new veterinary feed directive (VFD) rules had any impact on the demand
for your services?
MH: Yes, we're getting more calls for cleaning validations. To comply with the new
VFD rules, commercial and farmer-owned feed mills need to be certain residues
of VFD medications are below FDA's thresholds so they do not contaminate subsequent
batches of feed. The Food Safety Modernization Act has also increased demand for
our analytical services.
Q: Is all feed testing done in Chicago Heights?
MH: Thanks to a recent expansion to our laboratory, virtually all tests are done on the
premises. That also means a faster turnaround time. We generally get results back to
US customers within 5 to 7 days. Other labs can take up to 4 weeks.
Q: Most independent laboratories would charge up to $200 for analyzing one sample.
You're oﬀering this service for free, often with a faster response time. What's the catch?
MH: There isn't one. It's a free service to any customer using Zoetis medicated feed
additives. Even the shipping is free if you use our envelopes. If it's an urgent matter -
for example, there's a disease outbreak and the producer's veterinarian needs the results
quickly before making a recommendation - we don't hit you for any rush charges. Other
labs charge up to three times their normal rate for rushed samples.
Whether you buy a single bag or 50 metric tons, we consider you a customer. We can also
get the Zoetis sales team and technical service veterinarians involved so they can help interpret results and make sound recommendations.
Q: If a high-volume customer submits a lot of samples - say, 300 samples valued
at $200 each over the course of the year - that's $60,000 in free laboratory services.
That seems generous.
For more information, contact your
Zoetis representative or Marc Howerton
SPECIAL ADVERTISING SUPPLEMENT
MH: It is generous when you crunch the numbers, but we prefer to focus on the value it
brings to the industry. Our customers are among the best in the ﬁeld - they strive for
excellence in everything they do. If we can help prevent or solve feed or health problems
and make their business healthier and more viable, everybody wins.
Toolbox is a series of interviews with technical
specialists on products, tools and services for
poultry health. It is produced by the editors of
Poultry Health Today® on behalf of the US Poultry
Business of Zoetis.
To contact Poultry Health Today:
To contact Zoetis:
P O U LT RY H E A LT H TO DAY. CO M
ZO E T I S U S . CO M / P O U LT RY
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