WATT PoultryUSA - January 2018 - 40
40 ❙ WATTPoultryUSA
Cargill tests farm-to-table
traceable turkey program
The US' third-largest turkey company launched a pilot program
allowing consumers to see where exactly their turkey came from, how
it was raised and who raised it.
Cargill is testing a new system for tracking the origin
of turkeys that may have broader applications for the
international agriculture company.
In October 2017, the company announced the
launch of what it calls the traceable turkey. During the
Thanksgiving and holiday season, select Honeysuckle
White branded turkeys displayed codes allowing consumers to find out exactly which farm it came from.
The campaign uses a novel technology - blockchain
- which may be useful in processing and logistics processes in the future.
Debra Socha, Cargill's brand manager for turkey
brands, said the pilot program was designed as a learning experience for the company. It could not share data
on how many people used the traceability program because the information was not available at press time.
However, Cargill said it anticipates more than 500,000
people ate meals that feature a traceable turkey during
the 2017 holiday season.
Socha said if it's deemed to be a success, then the
program could potentially be expanded to give consumers a much broader look at where their food comes from
and possibly be a great stride forward for poultry industry transparency. Cargill is one of the world's largest
private companies and Cargill Turkey & Cooked Meats
is ranked as the third largest turkey producer in the U.S.,
according to WATT
View a sample transparency tag page: https://goo.gl/C447Ej
top turkey companies
and enter transparency code 900004 when prompted.
www.WATTAgNet.com ❙ January 2018