WATT Poultry USA - February 2018 - 36
36 ❙ WATTPoultryUSA
Bell & Evans
Scott Sechler, president of Bell &
Evans, explains how the company
will make its total transition to
slower-growing broiler genetics and
how it will change his business.
Moving to a slower-growing broiler breed is more
about improving the quality of the chicken than making a statement on genetics, according to the president of Bell & Evans.
In an interview, Bell & Evans President and Owner
Scott Sechler explained the reasoning behind his
company's November 28, 2017, announcement that it's
transitioning all of its farms to a slower-growing breed.
Sechler said the brand, based in Fredericksburg,
Pennsylvania, prides itself on quality and the move was
more about supplying a "grade A" bird than anything else.
It plans on investing more than $75 million in the new
breed during the first five years. WATT Global Media's
2017 Top Broiler Companies rankings placed the company - Farmers Pride Inc. - at 24th with 3.5 million pounds
ready-to-cook chicken produced on a weekly basis.
Details of the rollout
Sechler said he's bringing eggs over from European
breeders. By November 2018, he plans on fully transitioning all of the company's breeders to the Das
Klassenbester breed. New breeder and pullet houses
for the birds are being built.
The first pullets of the new breed were placed in May
2017. In December 2017, the transition will begin as flocks
www.WATTAgNet.com ❙ February 2018