WATT Poultry USA - February 2018 - 9
Details @ www.WATTAgNet.com/Events.aspx
agriculture is a time-consuming profession, so those in the industry understandably don't spend a lot of time
communicating their side of the story.
However, they need to, he added.
"If we are not telling the real
story, the only story on the air is
Welles' story, and it's not true.
That's a huge problem. It's also a
huge opportunity," he said.
Communication and the land
grant university system
Smith said the agriculture industry needs to build trust in its food and
food system. That is no easy task.
"How do you do that with a cynical, gullible consumer who is get-
» National Turkey Federation 2018 annual convention, February 21-24, San
Diego, California, http://ntf.membershipsoftware.org/index.asp
» Annual Meat Conference 2018, February 25-27, Nashville, Tennessee,
ting all these inputs that have partial
truths, sometimes no truths, that are
telling them that the system is not
only faulty, it's unsafe and a lot of
times it's corrupt and you shouldn't
trust it?" Smith asked.
One way to build trust starts at
land grant universities such as the
one where Smith was speaking.
"The answer to this part of the
problem is the land-grant mission," he
said. "We've got great researchers that
figure out what to do. Then we have
great extension groups that can show
producers around the world how to
do it. Then we make that sustainable
by teaching the next generation about
what to do and how to do it."
But, Smith said, a key task is being left out.
"We're got to start prioritize teaching how to communicate what we're
doing, and how we're doing it, and
why that is so important," he said. ■
gives birds easy access to feed without stepping in it.
comfortable, easy access to feed throughout
their growth cycle. Plus, the streamlined design
permits more complete cleaning between
flocks for better bird health. The new Konavi
Feeder lets beaks in, and helps keep feet out.
Let's grow together™
Learn more about clean, open-style feeding