WATT PoultryUSA - April 2018 - 30
30 ❙ WATTPoultryUSA
2018 POULTRY NUTRITION & FEED SURVEY
by consumers, market
WATT Global Media's annual report reveals added costs of changing
consumer preferences and regulations in poultry feed production.
ists, consultants and veterinarians. Seventeen percent work in live production management or as the
owner of a poultry farm.
Poultry profitability challenges
Since 2011, the Poultry Nutrition & Feed survey
has asked respondents to rank their profitability.
Respondents are very optimistic, with 46 percent reporting improving profitability in 2018 compared with
2017. Thirty-two percent feel business will stay the
same and only 21 percent report a negative trend.
More than 80 percent of survey respondents cite
grain costs as their No. 1 challenge in 2018. The
quality of those grains - including mycotoxin contamination and anti-nutritional factors - ranked
No. 2 (72 percent). The cost of feed additives and
other micro-ingredients was noted as the No. 3 chalwww.WATTAgNet.com ❙ April 2018
Graham Oliver | iStockPhoto.com
Meeting the demands of consumer preferences in
poultry production has increasingly affected the way
poultry feed is formulated. Whether imposed by regulations or the evolving marketing of chicken meat and
eggs, the 2018 Poultry Nutrition & Feed Survey offers
a firsthand look at how these changes and challenges
have affected poultry feed formulations and, in many
cases, the company's bottom line.
The annual survey, conducted in early 2018, includes the input of 399 respondents worldwide:
■ Latin America, 43 percent
■ Asia-Pacific, 16 percent
■ United States/Canada, 15 percent
■ Europe, 12 percent
■ Africa, 9 percent
■ Middle East, 5 percent
More than half of participants were nutrition-