PoultryUSA - May 2018 - 26
26 ❙ WATTPoultryUSA
7 ways the turkey industry is
looking to increase demand
The National Turkey Federation is using executive-led working groups
to focus on core issues that should help build demand in the US and
around the world.
The turkey industry is looking to increase demand and
sales for its product through a comprehensive, seven-point
plan aimed at consumers in the U.S. and abroad.
As part of the National Turkey Federation
(NTF)'s annual meeting in San Diego, California, on
THE NATIONAL TURKEY
FEDERATION continues to
work on driving up demand
February 22, Gary Cooper spoke about how the industry group's turkey demand project is changing for
2018. After seeing positive results in the project's first
three years, the group reflected on what it learned so
far and how it could improve going forward.
The result, the Van Wert, Ohio, turkey company's
chief operating officer said, is the creation of seven,
executive-driven working groups of industry professionals that will focus on a key issue for the future of
the protein. The groups will meet and speak regularly
to advance their mission.
www.WATTAgNet.com ❙ May 2018
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