PoultryUSA - May 2018 - 8
8 ❙ WATTPoultryUSA
❱❱NEXT ON THE PLATE
Learn more and register for the 2018
Chicken Marketing Summit: www.
Bill Bishop of Brick Meets Click will explore how
chicken marketers can better align with consumers
and retailers to successfully sell more to digitally
connected shoppers. | Courtesy Brick Meets Click
Implications for chicken
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"While no one knows exactly
where all this is headed," he said,
"it's possible to build a vision of
what the future is likely to look like
based on the changes already underway. This vision can then serve as
a backdrop to consider implications
for packaging, marketing and merchandising of chicken. It can also
provide a framework for thinking
about where and how different players in the chicken business can fit
into the new marketplace."
Brick Meets Click
Bill Bishop co-founded Brick
Meets Click in 2011 with Steve
Bishop. Today, as its chief architect,
he focuses on analyzing the forces
driving change in food and grocery
retailing and providing practical
guidance on how
to respond effectively.
Early in his career, Bill was
the vice president of research
at the Supermarket Institute
(now Food Marketing Institute).
Later, he founded Willard Bishop
Consulting and led major studies
on new store formats, pricing strategy, direct store delivery and loyalty marketing. He also helped create the supermarket-focused CocaCola Retailing Research Council
(CCRRC) and convenience retailfocused NACS/CCRRC.
Bishop earned a Ph.D. in
Agricultural Economics and
Marketing from Cornell University.
He has taught marketing channels at
Northwestern University's Kellogg
School of Management, and he has
also served on the boards for Raley's
Fine Foods and The Food Institute. ■
PERDUE INVESTS $42 MILLION IN
GEORGIA PLANT EXPANSION
Perdue Farms will create 125 new
jobs and invest $42 million to expand its cooking operation in Perry,
Perdue's cooking operation in
Perry produces a variety of frozen,
cooked chicken products for consumers and restaurants.
www.WATTAgNet.com ❙ May 2018