PoultryUSA - August 2018 - 2
2 ❙ WATTPoultryUSA
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BY AUSTIN ALONZO
Sell the benefit: Poultry
is a health food
A recent survey by the International Food Information Council (IFIC)
Foundation concluded 36 percent of Americans are on a specific eating pattern
or diet - an increase from 14 percent in 2017. Young people are more likely to
be dieting, too.
Moreover, Americans are turning away from carbohydrates and sugars. The
survey said 16 percent of dieters use a low-carb program. Additionally, 33 percent of respondents said sugar is the most likely source of weight gain and 25
percent think carbohydrates are the most likely source. In 2017, by comparison,
20 percent called carbs the culprit.
Fad diets or a real change?
The survey said 24 percent of dieters are following some kind of low-carb
program such as paleo, whole30 and ketogenic diets. These programs prohibit
starches and embrace proteins as well as fats. The low-carb diet is nothing new.
What is novel is the widespread thought, especially among young people, that
carbohydrates and sugar should be avoided.
Consumers also agree protein is king among health foods. The survey asked
which foods or nutrient groups are most beneficial overall for health goals like
cardiovascular health, weight loss, energy promotion and overall wellness.
Protein was the top choice on all fronts.
Chicken and turkey are health foods!
Consumers want to increase protein consumption and perceive it as a healthier choice. This is a great opportunity for poultry to promote itself as a health
food and cement its status as a staple among health-conscious consumers.
Special interest groups are pushing plant-based protein as the healthy option
in protein. Clever marketing, novelty and fad diets may move plant-based and
alternative protein products, but poultry and eggs carry the significant advantages of low price, high availability and culinary versatility.
People in the developed world will continue fighting their waistlines and
chasing mercurial fad diets because weight loss is so challenging. What won't
change is the prioritization of flavorful and affordable food. Chicken and turkey
are both tasty and cheap as well as packed with protein. That's something the
industry can, and should, sell on. ■
401 East State Street, 3rd floor
Rockford, IL 61104
Greg Watt; firstname.lastname@example.org
Publisher Global Petfood and Events:
Steve Akins; email@example.com
Director of Global Agribusiness Sales:
Jeff Miller; firstname.lastname@example.org
Editor: Austin Alonzo;
email@example.com Tel: +1.815.966.5588
Director of Content:
Terrence O'Keefe; firstname.lastname@example.org
Digital Content Director: Tara Loszach
Poultry Confidence Index: Greg Rennier, Ph.D.
Senior Editor: Alyssa Conway
Associate Editor: Ann Reus
Staff Reporter: Roy Graber
Social Media & SEO Editor:
Senior Art Director: Elizabeth Crosby
Production Manager: Bill Spranger;
email@example.com Tel: +1.815.966.5427
Advertising Production Coordinator:
Regional Manager: Pam Ballard,
Midwest, West, Canada;
firstname.lastname@example.org Tel: +1.815.966.5576
Regional Manager: Mary Harris,
email@example.com Tel: +1.815.980.5938
Sales Representative: Arthur Hartnett
firstname.lastname@example.org Tel: +1.815.966.5405
EUROPE, ASIA, AFRICA
Frans Willem van Beemen;
email@example.com Tel: +31.344.653442
EUROPE, L ATIN A MERICA
Tineke van Spanje;
firstname.lastname@example.org Tel: +31.495.526155
Southeast Asia, Hong Kong, Taiwan
email@example.com Tel: +86.21.6447.4625
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www.WATTAgNet.com ❙ August 2018