Poultry USA - May 2019 - 44

44 ❙ WATTPoultryUSA

Where will chicken belong in
the diet of the future?
Food historian and futurist, Robyn Metcalfe, Ph.D., will tackle
questions on the future of chicken in the global protein picture at
Chicken Marketing Summit 2019.
AUSTIN ALONZO

T

o keep up with changing
consumer demands, the
chicken industry needs to
prepare itself for transformation in
the way it markets its product.
Robyn Metcalfe, Ph.D., the
founder and director of Food + City,
will speak about how the world's
food system and chicken's role in
the global diet are changing and
what that means for the future of
the business at the 2019 Chicken
Marketing Summit. The event will
take place between July 21 and July
23 at the Belmond Charleston Place
in Charleston, South Carolina.

How will the chicken and poultry supply chains change in the
future? Courtesy National Chicken Council

Metcalfe and Food + City
Metcalfe, also a lecturer at the University of Texas
(UT) at Austin's College of Natural Science's School
of Human Ecology, is a food historian and futurist. Her
professional experience includes teaching, publishing,
consulting and serving on nonprofit and for-profit
boards. She holds a doctorate in history from Boston
University.
She said her interest in food and livestock began as
she was running a heritage breed farm in the 1990s.
Then she began to look for more information about the
history of the food system and the relationship cities

have with food production. Her expertise is focused on
the history of urban food markets.
Metcalfe sees the past as prologue for the future
and is focused on the use of technology to improve
and reinvent the global food supply chain. That
interest manifested itself into Food + City, an organization focused on supply chain innovation and
sharing ideas on how cities around the globe are fed.
Food + City, based in Austin, Texas, began in
2011 as a student organization at UT called The
Food Lab. Today, the organization publishes a
www.WATTAgNet.com ❙ May 2019


http://www.WATTAgNet.com

Poultry USA - May 2019

Table of Contents for the Digital Edition of Poultry USA - May 2019

Poultry USA - May 2019
Contents
It’s time to consider new poultry transport trailers
Poultry transparency: Two tales, same passion
Salmonella Reading outbreak challenges turkey industry
5 keys for controlling Salmonella on breeder farms
Salmonella prevention requires integrated approach
How to protect turkey flocks from heat stress
A new device for detecting woody breast
Where will chicken belong in the diet of the future?
12 feed antibiotic reduction lessons from EU producers
Is it time to rethink Campylobacter and broiler health?
Product Review
Market Place
Ad Index
Poultry USA - May 2019 - CT1
Poultry USA - May 2019 - CT2
Poultry USA - May 2019 - Poultry USA - May 2019
Poultry USA - May 2019 - Cover2
Poultry USA - May 2019 - CT3
Poultry USA - May 2019 - CT4
Poultry USA - May 2019 - Contents
Poultry USA - May 2019 - It’s time to consider new poultry transport trailers
Poultry USA - May 2019 - 3
Poultry USA - May 2019 - 4
Poultry USA - May 2019 - 5
Poultry USA - May 2019 - Poultry transparency: Two tales, same passion
Poultry USA - May 2019 - 7
Poultry USA - May 2019 - 8
Poultry USA - May 2019 - 9
Poultry USA - May 2019 - 10
Poultry USA - May 2019 - 11
Poultry USA - May 2019 - Salmonella Reading outbreak challenges turkey industry
Poultry USA - May 2019 - 13
Poultry USA - May 2019 - 14
Poultry USA - May 2019 - 15
Poultry USA - May 2019 - 5 keys for controlling Salmonella on breeder farms
Poultry USA - May 2019 - 17
Poultry USA - May 2019 - 18
Poultry USA - May 2019 - 19
Poultry USA - May 2019 - Salmonella prevention requires integrated approach
Poultry USA - May 2019 - 21
Poultry USA - May 2019 - How to protect turkey flocks from heat stress
Poultry USA - May 2019 - 23
Poultry USA - May 2019 - 24
Poultry USA - May 2019 - 25
Poultry USA - May 2019 - A new device for detecting woody breast
Poultry USA - May 2019 - 27
Poultry USA - May 2019 - 28
Poultry USA - May 2019 - 29
Poultry USA - May 2019 - 30
Poultry USA - May 2019 - 31
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Poultry USA - May 2019 - 40
Poultry USA - May 2019 - 41
Poultry USA - May 2019 - 42
Poultry USA - May 2019 - 43
Poultry USA - May 2019 - Where will chicken belong in the diet of the future?
Poultry USA - May 2019 - 45
Poultry USA - May 2019 - 12 feed antibiotic reduction lessons from EU producers
Poultry USA - May 2019 - 47
Poultry USA - May 2019 - 48
Poultry USA - May 2019 - 49
Poultry USA - May 2019 - Is it time to rethink Campylobacter and broiler health?
Poultry USA - May 2019 - 51
Poultry USA - May 2019 - 52
Poultry USA - May 2019 - 53
Poultry USA - May 2019 - Product Review
Poultry USA - May 2019 - Market Place
Poultry USA - May 2019 - Ad Index
Poultry USA - May 2019 - Cover3
Poultry USA - May 2019 - Cover4
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