Poultry USA - June 2019 - 18

18 ❙ WATTPoultryUSA

Startup organic poultry
producer off to fast start
Shenandoah Valley Organic, founded in 2012 with
a single flock of birds, is now processing about 0.75
million pounds of organic chicken weekly.
PATRICIA MAY

S

even years after starting with a single farm
and an idea for a company, Shenandoah Valley
Organic LLC is gaining a larger presence in the
organic poultry market.
Corwin Heatwole, the CEO of the Harrisonburg,
Virginia, company, credits the success of the company
- founded on his farm as a 300-chicken flock in 2012
- to its scrappiness.

The company's foundations
Shenandoah Valley Organic (SVO) grew out of an
idea that there might be a better way to raise poultry
than working with an integrator. Heatwole, an eighthgeneration poultry farmer with experience raising
both turkeys and broilers, saw the pros and cons of the
contract growing system and wanted to own his own
birds and be in charge of his barns.
Moreover, he saw tremendous growth opportunities in the organic market. Convinced that
others would feel the same, Heatwole brainstormed ideas with a group of interested poultry
farmers. Out of that came a new business model.
Today, SVO works with 48 farmers raising
chickens in more than 100 barns around the
Shenandoah Valley region of Virginia and aspires
to sell its products around the country. 
Heatwole believes the success of the company is
due to a solid team. He knew it would take time to find
the right talent in the right roles to build a solid foundation for controlled and profitable growth.

Shenandoah Valley
Organic's management
team
■■Corwin Heatwole, chief executive officer
■■Erik Vaughan, president and chief
operating officer
■■Dan Detamore-Hunsberger, vice
president, finance, and chief financial
officer
■■Jefferson Heatwole, chief sales and
marketing officer
■■Bob Bahr, vice president, operations
■■Jack Colemen, vice president, sales and
marketing

"The first few years were tough," Heatwole said.
"We changed and grew so rapidly that it caused a lot
of shifts. The past 24 months have been a difference
of day and night."

Doing business differently
Under the SVO farmer-focused model, growers own
the birds and decide how they are raised. Farms must
meet the requirements for the U.S. Department of
Agriculture's certified organic program and Humane
Farm Animal Care's Certified Humane program.
SVO processes only organic chickens. The
company buys the chicks and organic feed from
Pennsylvania, because Heatwole said SVO did not
www.WATTAgNet.com ❙ June 2019


http://www.WATTAgNet.com

Poultry USA - June 2019

Table of Contents for the Digital Edition of Poultry USA - June 2019

Poultry USA - June 2019
Contents
African swine fever could change everything
ASF sparks uncertainty in the global meat industry
What the US poultry industry needs to know about ASF
How chicken will succeed in the digitized proteins market
Startup organic poultry producer off to fast start
4 keys to cooling broilers using tunnel ventilation
Evaluating early feeding for broilers is complicated
US chicken trade faces challenges and opportunities
Mexico’s poultry industry grows facing uncertainty
Product Review
Market Place
Ad Index
Poultry USA - June 2019 - CT1
Poultry USA - June 2019 - CT2
Poultry USA - June 2019 - Poultry USA - June 2019
Poultry USA - June 2019 - Cover2
Poultry USA - June 2019 - CT3
Poultry USA - June 2019 - CT4
Poultry USA - June 2019 - Contents
Poultry USA - June 2019 - ASF sparks uncertainty in the global meat industry
Poultry USA - June 2019 - 3
Poultry USA - June 2019 - 4
Poultry USA - June 2019 - 5
Poultry USA - June 2019 - 6
Poultry USA - June 2019 - 7
Poultry USA - June 2019 - 8
Poultry USA - June 2019 - 9
Poultry USA - June 2019 - What the US poultry industry needs to know about ASF
Poultry USA - June 2019 - 11
Poultry USA - June 2019 - 12
Poultry USA - June 2019 - 13
Poultry USA - June 2019 - 14
Poultry USA - June 2019 - 15
Poultry USA - June 2019 - How chicken will succeed in the digitized proteins market
Poultry USA - June 2019 - CT5
Poultry USA - June 2019 - CT6
Poultry USA - June 2019 - 17
Poultry USA - June 2019 - Startup organic poultry producer off to fast start
Poultry USA - June 2019 - 19
Poultry USA - June 2019 - 20
Poultry USA - June 2019 - 21
Poultry USA - June 2019 - 22
Poultry USA - June 2019 - 23
Poultry USA - June 2019 - 24
Poultry USA - June 2019 - 25
Poultry USA - June 2019 - 4 keys to cooling broilers using tunnel ventilation
Poultry USA - June 2019 - 27
Poultry USA - June 2019 - 28
Poultry USA - June 2019 - 29
Poultry USA - June 2019 - Evaluating early feeding for broilers is complicated
Poultry USA - June 2019 - 31
Poultry USA - June 2019 - US chicken trade faces challenges and opportunities
Poultry USA - June 2019 - 33
Poultry USA - June 2019 - 34
Poultry USA - June 2019 - 35
Poultry USA - June 2019 - Mexico’s poultry industry grows facing uncertainty
Poultry USA - June 2019 - 37
Poultry USA - June 2019 - 38
Poultry USA - June 2019 - 39
Poultry USA - June 2019 - 40
Poultry USA - June 2019 - 41
Poultry USA - June 2019 - 42
Poultry USA - June 2019 - 43
Poultry USA - June 2019 - 44
Poultry USA - June 2019 - 45
Poultry USA - June 2019 - Product Review
Poultry USA - June 2019 - Market Place
Poultry USA - June 2019 - Ad Index
Poultry USA - June 2019 - Cover3
Poultry USA - June 2019 - Cover4
http://www.wattpoultryusa-digital.com/201906
http://www.wattpoultryusa-digital.com/201905
http://www.wattpoultryusa-digital.com/201904
http://www.wattpoultryusa-digital.com/201903
http://www.wattpoultryusa-digital.com/201902
http://www.wattpoultryusa-digital.com/201901
http://www.wattpoultryusa-digital.com/201812
http://www.wattpoultryusa-digital.com/201811
http://www.wattpoultryusa-digital.com/201810
http://www.wattpoultryusa-digital.com/201809
http://www.wattpoultryusa-digital.com/201808
http://www.wattpoultryusa-digital.com/201807
http://www.wattpoultryusa-digital.com/201806
http://www.wattpoultryusa-digital.com/201805
http://www.wattpoultryusa-digital.com/201804
http://www.wattpoultryusa-digital.com/201803
http://www.wattpoultryusa-digital.com/201802
http://www.wattpoultryusa-digital.com/201801
http://www.wattpoultryusa-digital.com/201712
http://www.wattpoultryusa-digital.com/201711
http://www.wattpoultryusa-digital.com/201709
http://www.wattpoultryusa-digital.com/201710
http://www.wattpoultryusa-digital.com/201708
http://www.wattpoultryusa-digital.com/201707
http://www.wattpoultryusa-digital.com/201706
http://www.wattpoultryusa-digital.com/201705
http://www.wattpoultryusa-digital.com/201704
http://www.wattpoultryusa-digital.com/201703
http://www.wattpoultryusa-digital.com/201702
http://www.wattpoultryusa-digital.com/201701
http://www.wattpoultryusa-digital.com/201612
http://www.wattpoultryusa-digital.com/201611
http://www.wattpoultryusa-digital.com/201610
http://www.wattpoultryusa-digital.com/201609
http://www.wattpoultryusa-digital.com/201608
http://www.wattpoultryusa-digital.com/201607
http://www.wattpoultryusa-digital.com/201606
http://www.wattpoultryusa-digital.com/201605
http://www.wattpoultryusa-digital.com/201604
http://www.wattpoultryusa-digital.com/201603
http://www.wattpoultryusa-digital.com/201602
http://www.wattpoultryusa-digital.com/201601
http://www.wattpoultryusa-digital.com/201512
http://www.wattpoultryusa-digital.com/201511
http://www.wattpoultryusa-digital.com/201510
http://www.wattpoultryusa-digital.com/201509
http://www.wattpoultryusa-digital.com/201508
http://www.wattpoultryusa-digital.com/201507
http://www.wattpoultryusa-digital.com/201506
http://www.wattpoultryusa-digital.com/201505
http://www.wattpoultryusa-digital.com/201504
http://www.wattpoultryusa-digital.com/201503
http://www.wattpoultryusa-digital.com/201502
http://www.wattpoultryusa-digital.com/201501
http://www.wattpoultryusa-digital.com/201412
http://www.wattpoultryusa-digital.com/201411
http://www.wattpoultryusa-digital.com/201410
http://www.wattpoultryusa-digital.com/201409
http://www.wattpoultryusa-digital.com/201408
http://www.wattpoultryusa-digital.com/201407
http://www.wattpoultryusa-digital.com/201406
http://www.wattpoultryusa-digital.com/201405
http://www.wattpoultryusa-digital.com/201404
http://www.wattpoultryusa-digital.com/201403
http://www.wattpoultryusa-digital.com/201402
http://www.wattpoultryusa-digital.com/201401
http://www.wattpoultryusa-digital.com/201312
http://www.wattpoultryusa-digital.com/201311
http://www.wattpoultryusa-digital.com/201310
http://www.wattpoultryusa-digital.com/201309
http://www.wattpoultryusa-digital.com/201308
http://www.wattpoultryusa-digital.com/201307
http://www.wattpoultryusa-digital.com/201306
http://www.wattpoultryusa-digital.com/201305
http://www.wattpoultryusa-digital.com/201304
http://www.wattpoultryusa-digital.com/201303
http://www.wattpoultryusa-digital.com/201302
http://www.wattpoultryusa-digital.com/201301
http://www.wattpoultryusa-digital.com/201212
http://www.wattpoultryusa-digital.com/201211
http://www.wattpoultryusa-digital.com/201210
http://www.wattpoultryusa-digital.com/201209
http://www.wattpoultryusa-digital.com/201208
http://www.wattpoultryusa-digital.com/201207
http://www.wattpoultryusa-digital.com/201206
http://www.wattpoultryusa-digital.com/201205
http://www.wattpoultryusa-digital.com/201204
http://www.wattpoultryusa-digital.com/201203
http://www.wattpoultryusa-digital.com/201202
http://www.wattpoultryusa-digital.com/201201
http://www.nxtbookMEDIA.com