Poultry USA - August 2019 - 10

10 ❙ WATTPoultryUSA

❱❱NEXT ON THE PLATE
and keeping prices high. Potential
benefits could be dampened by
logistical challenges, most notably
a lack of freezers, cold storage and
containers.

PCI survey participants on ASF
The PCI survey asked respondents
to describe how ASF will affect their

production:  84% said no change
and 12% said they would increase bird
weights, while 4% said they would
decrease overall production volume.
In retrospect, many of the new
facilities and upgrades occurring
over the last couple of years seem to
be perfectly timed to take advantage
of this opportunity.

Finally, some respondents sounded
the alarm about overproduction and
potentially high feed costs. However,
the U.S. Department of Agriculture
recently revised its 2019 broiler
production forecast downward and
delayed soybean and corn plantings
now more closely approximate 2018's
schedule. ■

Greg Rennier, Ph.D., is president of Rennier Associates Inc. To contact Rennier, email greg@rennierassociates.com.

TYSON FOODS POSITIONED TO LEAD PLANT-BASED PROTEIN MARKET
DEVEN KING
Alternative proteins are experiencing significant growth. As fresh
meat protein continues to grow at a
rate of 1.3%, alternative proteins are
growing by 10.3%.
"This growth is driven by
people who love eating meat,"
Tyson Foods Executive Vice
President, Alternative Proteins &
Chief Sustainability Officer Justin
Whitmore said during the Tyson
Foods Inc. Investor Day webinar.
Whitmore said the growth of
plant-based protein demand is not
confined to the coasts, big cities
or to the youngest among us.
Tyson's insights team has determined that the U.S. consumer
demanding alternative protein is
driven by three buying decisions:
the perception of health and wellbeing, taste and convenience and
sustainability. Whitmore said that
sustainability is most important to
millennials and Generation Z.

"What is most exciting about
the shape of this demand for Tyson
Foods is that 75% of all consumers
are open to or actively adding plantbased protein to their diet and nearly
all of them will continue to eat our
traditional meat products," he said.
The company's initial analysis of
buying behaviors suggest that this category is among the most "incremental to
our business that we have seen, which
if you read the news, would not be
apparent," Whitmore said.

Why does Tyson believe it  will
have the upper hand?
Tyson Foods made internal and
venture capital investments to learn
what it could about the alternative
protein market.
"These investments helped create
a clear picture of the core capabilities required to lead," Whitmore
said. The four capabilities needed
and what he feels will give Tyson the
upper hand are culinary expertise,

Blended burgers and plantbased nuggets are among
Tyson Foods' Raised & Rooted
offerings. Tyson Foods
brand-building leadership, supply
chain and customer relationships.
"Over time, this market will be
about great-tasting food rather than
science," he said, thus making the
company's culinary team crucial to
its success in the market.
As the company assessed the
competitive brand environment, it took
a hard look at how it could generate
brands that resonate with consumers.
"What emerged from our assessment was another moment where the
2014 acquisition of Hillshire brands
is creating differentiated value. Not
www.WATTAgNet.com ❙ August 2019


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Poultry USA - August 2019

Table of Contents for the Digital Edition of Poultry USA - August 2019

Poultry USA - August 2019
Contents
Get ready for plant-based protein at KFC, Chick-fil-A
The poultry and egg industries’ sustainability program
Potential gains from ASF outweigh rising grain prices
How to get a processing line speed waiver
Consumers invested in animal welfare, but knowledge is limited
Lack of reliable detection technology slows PAA regulation
How sample type, analysis impact Salmonella detection
Product Review
Market Place
Ad Index
Poultry USA - August 2019 - CT1
Poultry USA - August 2019 - CT2
Poultry USA - August 2019 - Poultry USA - August 2019
Poultry USA - August 2019 - Cover2
Poultry USA - August 2019 - Contents
Poultry USA - August 2019 - Potential gains from ASF outweigh rising grain prices
Poultry USA - August 2019 - 3
Poultry USA - August 2019 - 4
Poultry USA - August 2019 - 5
Poultry USA - August 2019 - 6
Poultry USA - August 2019 - 7
Poultry USA - August 2019 - 8
Poultry USA - August 2019 - 9
Poultry USA - August 2019 - 10
Poultry USA - August 2019 - 11
Poultry USA - August 2019 - 12
Poultry USA - August 2019 - 13
Poultry USA - August 2019 - How to get a processing line speed waiver
Poultry USA - August 2019 - 15
Poultry USA - August 2019 - 16
Poultry USA - August 2019 - 17
Poultry USA - August 2019 - 18
Poultry USA - August 2019 - 19
Poultry USA - August 2019 - Consumers invested in animal welfare, but knowledge is limited
Poultry USA - August 2019 - 21
Poultry USA - August 2019 - 22
Poultry USA - August 2019 - 23
Poultry USA - August 2019 - 24
Poultry USA - August 2019 - 25
Poultry USA - August 2019 - 26
Poultry USA - August 2019 - 27
Poultry USA - August 2019 - 28
Poultry USA - August 2019 - 29
Poultry USA - August 2019 - Lack of reliable detection technology slows PAA regulation
Poultry USA - August 2019 - 31
Poultry USA - August 2019 - 32
Poultry USA - August 2019 - 33
Poultry USA - August 2019 - 34
Poultry USA - August 2019 - 35
Poultry USA - August 2019 - 36
Poultry USA - August 2019 - 37
Poultry USA - August 2019 - How sample type, analysis impact Salmonella detection
Poultry USA - August 2019 - 39
Poultry USA - August 2019 - 40
Poultry USA - August 2019 - 41
Poultry USA - August 2019 - Product Review
Poultry USA - August 2019 - 43
Poultry USA - August 2019 - Ad Index
Poultry USA - August 2019 - Cover3
Poultry USA - August 2019 - Cover4
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