Poultry USA - August 2019 - 2

2 ❙ WATTPoultryUSA

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Editor's Comment

BY AUSTIN ALONZO

Get ready for plantbased protein at KFC,
Chick-fil-A

WATTAgNet.com

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EDITORIAL TEAM
Editor: Austin Alonzo;
aalonzo@wattglobal.com Tel: +1.815.966.5588
Digital Content Director: Jim Winter
Poultry Confidence Index: Greg Rennier, Ph.D.

Plant-based protein at your favorite chicken restaurant? It could happen before
we know it.
In late May 2019, CNBC reported YUM! Brands Inc. - the operator of
KFC, Pizza Hut and Taco Bell - is looking into adding plant-based protein
options to its menu. It's not the only major quick-serve restaurant chain investigating the option, either. McDonald's Corp. and Chick-fil-A are also reportedly
considering adding alternative proteins to their menu. They would be following
in the footsteps of Burger King Corp., which is rolling out the so-called
Impossible Whopper across the country in summer 2019.

The customer is always right?
If consumers are showing interest in cutting back on meat in their diet, then
the quick-serve restaurants are going to have to adjust to stay relevant.
Consumers are likely going to be paying more for this product. In Miami, a
locale where the Impossible Whopper debuted in May 2019, curious parties paid
an average of a dollar more per burger for the novel sandwich than the standard
beef version.
Moreover, hungry, health-conscious customers may think they are choosing
something healthier when they purchase an alternative protein. However, they
are likely purchasing a high fat, highly processed item that doesn't exactly mesh
with the so-called clean eating ethos. The Impossible Whopper is not necessarily
healthier than a regular one, with a similar amount of calories, fat and protein.
Finally, what does this say about the identity of a chicken-focused restaurant
like KFC or Chick-fil-A, when they place an imitation product on the menu
alongside the product they built their brand around? I suppose the near future
will show us if it makes a difference to the average hungry person looking for a
quick meal. ■

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Senior Reporter: Roy Graber
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❯❯ Editor's comment for this month is from Austin Alonzo's
blog: www.WATTAgNet.com/blogs/47

https://twitter.com/WATTAgNet
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WATT-AgNet-4855866

www.WATTAgNet.com ❙ August 2019


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Poultry USA - August 2019

Table of Contents for the Digital Edition of Poultry USA - August 2019

Poultry USA - August 2019
Contents
Get ready for plant-based protein at KFC, Chick-fil-A
The poultry and egg industries’ sustainability program
Potential gains from ASF outweigh rising grain prices
How to get a processing line speed waiver
Consumers invested in animal welfare, but knowledge is limited
Lack of reliable detection technology slows PAA regulation
How sample type, analysis impact Salmonella detection
Product Review
Market Place
Ad Index
Poultry USA - August 2019 - CT1
Poultry USA - August 2019 - CT2
Poultry USA - August 2019 - Poultry USA - August 2019
Poultry USA - August 2019 - Cover2
Poultry USA - August 2019 - Contents
Poultry USA - August 2019 - Potential gains from ASF outweigh rising grain prices
Poultry USA - August 2019 - 3
Poultry USA - August 2019 - 4
Poultry USA - August 2019 - 5
Poultry USA - August 2019 - 6
Poultry USA - August 2019 - 7
Poultry USA - August 2019 - 8
Poultry USA - August 2019 - 9
Poultry USA - August 2019 - 10
Poultry USA - August 2019 - 11
Poultry USA - August 2019 - 12
Poultry USA - August 2019 - 13
Poultry USA - August 2019 - How to get a processing line speed waiver
Poultry USA - August 2019 - 15
Poultry USA - August 2019 - 16
Poultry USA - August 2019 - 17
Poultry USA - August 2019 - 18
Poultry USA - August 2019 - 19
Poultry USA - August 2019 - Consumers invested in animal welfare, but knowledge is limited
Poultry USA - August 2019 - 21
Poultry USA - August 2019 - 22
Poultry USA - August 2019 - 23
Poultry USA - August 2019 - 24
Poultry USA - August 2019 - 25
Poultry USA - August 2019 - 26
Poultry USA - August 2019 - 27
Poultry USA - August 2019 - 28
Poultry USA - August 2019 - 29
Poultry USA - August 2019 - Lack of reliable detection technology slows PAA regulation
Poultry USA - August 2019 - 31
Poultry USA - August 2019 - 32
Poultry USA - August 2019 - 33
Poultry USA - August 2019 - 34
Poultry USA - August 2019 - 35
Poultry USA - August 2019 - 36
Poultry USA - August 2019 - 37
Poultry USA - August 2019 - How sample type, analysis impact Salmonella detection
Poultry USA - August 2019 - 39
Poultry USA - August 2019 - 40
Poultry USA - August 2019 - 41
Poultry USA - August 2019 - Product Review
Poultry USA - August 2019 - 43
Poultry USA - August 2019 - Ad Index
Poultry USA - August 2019 - Cover3
Poultry USA - August 2019 - Cover4
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