Poultry USA - August 2019 - 21

WATTPoultryUSA

to their food, particularly meat
Meeting the changing demands of today's
products. While one-third of
chicken consumer: www.WATTAgNet.com/
U.S. red meat consumers look
articles/37887
for meat they can trace back to
origin, this rises to almost 40%
for Generation Z consumers. Similarly, consumers
A lot of consumers, he says, just feel "a little bit
ages 18-34 lead the charge in wanting more informauncomfortable" about livestock farming and don't like
tion on ingredient sourcing in fast casual restaurants,
the idea of "animals being confined" or prevented from
e.g., how animals are raised and if the produce is local.
natural behavior.
Importantly, these consumers are also more open to
Harry Blokhuis, professor of ethology at the
paying for health-halo and animal welfare claims.
Swedish University of Agricultural Sciences and coordinator and chair of the collaborative Welfare Quality
What exactly do consumers care about?
Network, adds: "Many consumers struggle with the
Justin Sherrard, global strategist for animal protein at
'industrial approach' in animal production - e.g.,
Rabobank, says it's fairly broad.
large groups, high density and barren environment -
"I don't think consumers have a very well-develthat they also link to 'un-naturalness' and the imposoped view on what constitutes good animal welfare
sibility for the animals to show natural behavior."
or what doesn't," Sherrard says.  "For consumers, the
The finer detail of animal feed and nutrition,
concerns are very general. If you talk about critics of
Blokhuis says, doesn't first come into considerindustry - advocates and NGOs - then you start to
ation, although there is discussion around GMOs
get a bit more specific."
and feed additives.
August 2019 ❙ www.WATTAgNet.com

❙ 21


https://www.wattagnet.com/articles/37887-meeting-the-changing-demands-of-todays-chicken-consumer https://www.wattagnet.com/articles/37887-meeting-the-changing-demands-of-todays-chicken-consumer http://www.WATTAgNet.com

Poultry USA - August 2019

Table of Contents for the Digital Edition of Poultry USA - August 2019

Poultry USA - August 2019
Contents
Get ready for plant-based protein at KFC, Chick-fil-A
The poultry and egg industries’ sustainability program
Potential gains from ASF outweigh rising grain prices
How to get a processing line speed waiver
Consumers invested in animal welfare, but knowledge is limited
Lack of reliable detection technology slows PAA regulation
How sample type, analysis impact Salmonella detection
Product Review
Market Place
Ad Index
Poultry USA - August 2019 - CT1
Poultry USA - August 2019 - CT2
Poultry USA - August 2019 - Poultry USA - August 2019
Poultry USA - August 2019 - Cover2
Poultry USA - August 2019 - Contents
Poultry USA - August 2019 - Potential gains from ASF outweigh rising grain prices
Poultry USA - August 2019 - 3
Poultry USA - August 2019 - 4
Poultry USA - August 2019 - 5
Poultry USA - August 2019 - 6
Poultry USA - August 2019 - 7
Poultry USA - August 2019 - 8
Poultry USA - August 2019 - 9
Poultry USA - August 2019 - 10
Poultry USA - August 2019 - 11
Poultry USA - August 2019 - 12
Poultry USA - August 2019 - 13
Poultry USA - August 2019 - How to get a processing line speed waiver
Poultry USA - August 2019 - 15
Poultry USA - August 2019 - 16
Poultry USA - August 2019 - 17
Poultry USA - August 2019 - 18
Poultry USA - August 2019 - 19
Poultry USA - August 2019 - Consumers invested in animal welfare, but knowledge is limited
Poultry USA - August 2019 - 21
Poultry USA - August 2019 - 22
Poultry USA - August 2019 - 23
Poultry USA - August 2019 - 24
Poultry USA - August 2019 - 25
Poultry USA - August 2019 - 26
Poultry USA - August 2019 - 27
Poultry USA - August 2019 - 28
Poultry USA - August 2019 - 29
Poultry USA - August 2019 - Lack of reliable detection technology slows PAA regulation
Poultry USA - August 2019 - 31
Poultry USA - August 2019 - 32
Poultry USA - August 2019 - 33
Poultry USA - August 2019 - 34
Poultry USA - August 2019 - 35
Poultry USA - August 2019 - 36
Poultry USA - August 2019 - 37
Poultry USA - August 2019 - How sample type, analysis impact Salmonella detection
Poultry USA - August 2019 - 39
Poultry USA - August 2019 - 40
Poultry USA - August 2019 - 41
Poultry USA - August 2019 - Product Review
Poultry USA - August 2019 - 43
Poultry USA - August 2019 - Ad Index
Poultry USA - August 2019 - Cover3
Poultry USA - August 2019 - Cover4
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