Poultry USA - September 2019 - 2

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Editor's Comment

BY AUSTIN ALONZO

Consumers:
Sustainability is as
important as welfare

WATTAgNet.com

CORPORATE HEADQUARTERS
401 East State Street, 3rd floor
Rockford, IL 61104 USA
Tel: +1.815.966.5574
Publisher:
Greg Watt; gwatt@wattglobal.com
Director of Content:
Terrence O'Keefe; tokeefe@wattglobal.com
Director of Global Agribusiness Sales:
Jeff Miller; jmiller@wattglobal.com

EDITORIAL TEAM
Editor: Austin Alonzo;
aalonzo@wattglobal.com Tel: +1.815.966.5588
Digital Content Director: Jim Winter
Poultry Confidence Index: Greg Rennier, Ph.D.

Environmental sustainability continues to grow in importance with people all
over the world. Animal agriculture should take notice.
The National Chicken Council recently conducted a consumer study to
gauge how consumers view the sustainability of the chicken industry as well
as the importance of sustainability in their buying decisions. The results were
published in May 2019.

4 key findings
1. Environmental impact is just as important as animal welfare when it comes
to buying: The environmental impact of chicken and animal welfare were
ranked either extremely important or very important by 34% and 37%,
respectively, of the buying public.
2. People don't understand the environmental impact of the chicken industry:
Knowledge of the chicken industry's impact on issues like water usage and
greenhouse gas emissions is relatively low. Less than a quarter of the survey
group said they are familiar with the industry's impact.
3. Consumers view chicken as having nearly the same environmental impact as
beef and pork: A majority of consumers (66%) said that chicken production has
at least a moderate environmental impact. That's less than pork (68%) and beef
(71%) but it shows most people aren't familiar with chicken's sustainability story.
4. People would eat more chicken if they knew it was more sustainable than
other proteins: The survey found 49% of respondents said they would buy
more chicken if they learned that it was more sustainable than other meats or
meat substitutes. What's more, 45% said they would eat more chicken if they
found out that chicken production has become more sustainable in response
to consumer demand.

Senior Editor: Alyssa Conway
Senior Reporter: Roy Graber
Social Media & SEO Editor:
Kathleen McLaughlin

ART/PRODUCTION TEAM
Senior Art Director: Elizabeth Crosby
Production Manager: Jim Riedl;
jriedl@wattglobal.com Tel: +1.815.966.5426
Senior Production Coordinator:
Connie Miller

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USA/CANADA
Regional Manager: Pam Ballard,
Midwest, West, Canada;
pballard@wattglobal.com Tel: +1.815.966.5576
Regional Manager: Mary Harris,
East, Southeast;
mharris@wattglobal.com Tel: +1.815.980.5938
Sales Representative: Arthur Hartnett
ahartnett@wattglobal.com Tel: +1.815.966.5405
EUROPE, ASIA, AFRICA
Frans Willem van Beemen;
fvanbeemen@wattglobal.com Tel: +31.344.653442
EUROPE, L ATIN A MERICA
Tineke van Spanje;
tvanspanje@wattglobal.com Tel: +31.495.526155
CHINA, SOUTHEAST ASIA
Dingding Li;
Southeast Asia, Hong Kong, Taiwan
dingdingli@vip.163.com Tel: +86.21.6447.4625

For article reprints and reprint quotes contact
FosteReprints
+1.866.879.9144 www.fosterprinting.com

SOCIAL MEDIA

What it means for the industry

https://www.facebook.com/WATTAgNet

This should be seen as good news for the industry. Chicken is a more environmentally sustainable animal protein than beef, pork and lamb. This is a fact that
needs to be celebrated and used as a selling point. More education and marketing
focused on this attribute can help spread the good news to shoppers. ■

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www.youtube.com/WATTPoultryTV
www.linkedin.com/groups/
WATT-AgNet-4855866

www.WATTAgNet.com ❙ September 2019


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Poultry USA - September 2019

Table of Contents for the Digital Edition of Poultry USA - September 2019

Poultry USA - September 2019
Contents
Consumers: Sustainability is as important as welfare
Wet spring sparks fear of feed cost spike
Wayne Farms grows and diversifies in changing market
To control coccidia, control litter moisture
Global meat production to see largest ever decline in 2019
Identifying biomarkers for poultry intestinal health
In research and reality slower-growing birds cost more
Water: The first thing to take care of in poultry production
3 poultry technology innovations to watch
Product Review
Market Place
Poultry USA - September 2019 - CT1
Poultry USA - September 2019 - CT2
Poultry USA - September 2019 - Poultry USA - September 2019
Poultry USA - September 2019 - Cover2
Poultry USA - September 2019 - Contents
Poultry USA - September 2019 - Consumers: Sustainability is as important as welfare
Poultry USA - September 2019 - 3
Poultry USA - September 2019 - 4
Poultry USA - September 2019 - 5
Poultry USA - September 2019 - Wet spring sparks fear of feed cost spike
Poultry USA - September 2019 - 7
Poultry USA - September 2019 - 8
Poultry USA - September 2019 - 9
Poultry USA - September 2019 - 10
Poultry USA - September 2019 - 11
Poultry USA - September 2019 - Wayne Farms grows and diversifies in changing market
Poultry USA - September 2019 - 13
Poultry USA - September 2019 - 14
Poultry USA - September 2019 - 15
Poultry USA - September 2019 - 16
Poultry USA - September 2019 - 17
Poultry USA - September 2019 - 18
Poultry USA - September 2019 - 19
Poultry USA - September 2019 - 20
Poultry USA - September 2019 - 21
Poultry USA - September 2019 - To control coccidia, control litter moisture
Poultry USA - September 2019 - 23
Poultry USA - September 2019 - 24
Poultry USA - September 2019 - 25
Poultry USA - September 2019 - 26
Poultry USA - September 2019 - 27
Poultry USA - September 2019 - Global meat production to see largest ever decline in 2019
Poultry USA - September 2019 - 29
Poultry USA - September 2019 - Identifying biomarkers for poultry intestinal health
Poultry USA - September 2019 - 31
Poultry USA - September 2019 - 32
Poultry USA - September 2019 - 33
Poultry USA - September 2019 - In research and reality slower-growing birds cost more
Poultry USA - September 2019 - 35
Poultry USA - September 2019 - 36
Poultry USA - September 2019 - 37
Poultry USA - September 2019 - Water: The first thing to take care of in poultry production
Poultry USA - September 2019 - 39
Poultry USA - September 2019 - 40
Poultry USA - September 2019 - 41
Poultry USA - September 2019 - 42
Poultry USA - September 2019 - 43
Poultry USA - September 2019 - 3 poultry technology innovations to watch
Poultry USA - September 2019 - 45
Poultry USA - September 2019 - Product Review
Poultry USA - September 2019 - 47
Poultry USA - September 2019 - Market Place
Poultry USA - September 2019 - Cover3
Poultry USA - September 2019 - Cover4
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