Poultry USA - September 2019 - 21

WATTPoultryUSA

WAYNE FARMS GROWS AND DIVERSIFIES
recognized there was a place in the
prepared food market for a product
with elevated claims. It sees a
potential niche in marketing unique
products, utilizing different flavors
like its chicken and waffle bites,
or unique to market characteristics
such as the recently launched sous
vide filet product.
Along with the NAKED TRUTH
product, which is available at 425
Whole Foods Market stores, it's
launching another new, specialty
product line called LADYBIRD
Premium Chicken aimed at foodservice and industrial clients. Rivers said
the product will be female birds raised
to seven pounds aged on the bone after
evisceration. This should yield smaller
carcasses with more tender meat exhibiting less symptoms of conditions like
woody breast or white striping.
The LADYBIRD product
launched in August 2019 and will
expand with demand. Rivers anticipates customers looking for meat
from bigger birds without the texture
issues will be attracted to it.

The future
Rivers wants Wayne Farms to
continue to grow. Its past growth was
powered by maximizing efficiency
surrounding its south Alabama infrastructure. Now, it aims for greater
efficiency in its operations and is
considering further expansion of its
existing plants. The company is also
open to growth through acquisition.
In 2015 and 2016, Wayne Farms
- owned by Continental Grain
September 2019 ❙ www.WATTAgNet.com

Co. - withdrew from initial public
offerings. Rivers said the company
was ready to be listed but it didn't
see a great enough valuation to go

through with it. However, if the
timing is right for the company,
Rivers said the company would
pursue the opportunity again. ■

TAKE CONTROL
The standard for
whole house control.
Chore-Time's Chore-Tronics® 3 Controller gives you complete
command of your entire poultry house. The newest features include
control of drinker line water columns, zoned sprinklers and multiple
variable-speed fans. Get all this in a single, touch-screen control that
can be monitored and adjusted remotely using our Mobile App.
Plus, receive alerts anywhere with our optional Broadcaster™
System. A Breeder Edition is also
available with added capabilities
especially for breeder production.
See the newest features at
choretime.com/controls

Let's grow together®
www.choretime.com
Chore-Time is a division of CTB, Inc.
A Berkshire Hathaway Company

❙ 21


http://www.choretime.com http://www.choretime.com/controls http://www.WATTAgNet.com

Poultry USA - September 2019

Table of Contents for the Digital Edition of Poultry USA - September 2019

Poultry USA - September 2019
Contents
Consumers: Sustainability is as important as welfare
Wet spring sparks fear of feed cost spike
Wayne Farms grows and diversifies in changing market
To control coccidia, control litter moisture
Global meat production to see largest ever decline in 2019
Identifying biomarkers for poultry intestinal health
In research and reality slower-growing birds cost more
Water: The first thing to take care of in poultry production
3 poultry technology innovations to watch
Product Review
Market Place
Poultry USA - September 2019 - CT1
Poultry USA - September 2019 - CT2
Poultry USA - September 2019 - Poultry USA - September 2019
Poultry USA - September 2019 - Cover2
Poultry USA - September 2019 - Contents
Poultry USA - September 2019 - Consumers: Sustainability is as important as welfare
Poultry USA - September 2019 - 3
Poultry USA - September 2019 - 4
Poultry USA - September 2019 - 5
Poultry USA - September 2019 - Wet spring sparks fear of feed cost spike
Poultry USA - September 2019 - 7
Poultry USA - September 2019 - 8
Poultry USA - September 2019 - 9
Poultry USA - September 2019 - 10
Poultry USA - September 2019 - 11
Poultry USA - September 2019 - Wayne Farms grows and diversifies in changing market
Poultry USA - September 2019 - 13
Poultry USA - September 2019 - 14
Poultry USA - September 2019 - 15
Poultry USA - September 2019 - 16
Poultry USA - September 2019 - 17
Poultry USA - September 2019 - 18
Poultry USA - September 2019 - 19
Poultry USA - September 2019 - 20
Poultry USA - September 2019 - 21
Poultry USA - September 2019 - To control coccidia, control litter moisture
Poultry USA - September 2019 - 23
Poultry USA - September 2019 - 24
Poultry USA - September 2019 - 25
Poultry USA - September 2019 - 26
Poultry USA - September 2019 - 27
Poultry USA - September 2019 - Global meat production to see largest ever decline in 2019
Poultry USA - September 2019 - 29
Poultry USA - September 2019 - Identifying biomarkers for poultry intestinal health
Poultry USA - September 2019 - 31
Poultry USA - September 2019 - 32
Poultry USA - September 2019 - 33
Poultry USA - September 2019 - In research and reality slower-growing birds cost more
Poultry USA - September 2019 - 35
Poultry USA - September 2019 - 36
Poultry USA - September 2019 - 37
Poultry USA - September 2019 - Water: The first thing to take care of in poultry production
Poultry USA - September 2019 - 39
Poultry USA - September 2019 - 40
Poultry USA - September 2019 - 41
Poultry USA - September 2019 - 42
Poultry USA - September 2019 - 43
Poultry USA - September 2019 - 3 poultry technology innovations to watch
Poultry USA - September 2019 - 45
Poultry USA - September 2019 - Product Review
Poultry USA - September 2019 - 47
Poultry USA - September 2019 - Market Place
Poultry USA - September 2019 - Cover3
Poultry USA - September 2019 - Cover4
http://www.wattpoultryusa-digital.com/201909
http://www.wattpoultryusa-digital.com/201908
http://www.wattpoultryusa-digital.com/201907
http://www.wattpoultryusa-digital.com/201906
http://www.wattpoultryusa-digital.com/201905
http://www.wattpoultryusa-digital.com/201904
http://www.wattpoultryusa-digital.com/201903
http://www.wattpoultryusa-digital.com/201902
http://www.wattpoultryusa-digital.com/201901
http://www.wattpoultryusa-digital.com/201812
http://www.wattpoultryusa-digital.com/201811
http://www.wattpoultryusa-digital.com/201810
http://www.wattpoultryusa-digital.com/201809
http://www.wattpoultryusa-digital.com/201808
http://www.wattpoultryusa-digital.com/201807
http://www.wattpoultryusa-digital.com/201806
http://www.wattpoultryusa-digital.com/201805
http://www.wattpoultryusa-digital.com/201804
http://www.wattpoultryusa-digital.com/201803
http://www.wattpoultryusa-digital.com/201802
http://www.wattpoultryusa-digital.com/201801
http://www.wattpoultryusa-digital.com/201712
http://www.wattpoultryusa-digital.com/201711
http://www.wattpoultryusa-digital.com/201709
http://www.wattpoultryusa-digital.com/201710
http://www.wattpoultryusa-digital.com/201708
http://www.wattpoultryusa-digital.com/201707
http://www.wattpoultryusa-digital.com/201706
http://www.wattpoultryusa-digital.com/201705
http://www.wattpoultryusa-digital.com/201704
http://www.wattpoultryusa-digital.com/201703
http://www.wattpoultryusa-digital.com/201702
http://www.wattpoultryusa-digital.com/201701
http://www.wattpoultryusa-digital.com/201612
http://www.wattpoultryusa-digital.com/201611
http://www.wattpoultryusa-digital.com/201610
http://www.wattpoultryusa-digital.com/201609
http://www.wattpoultryusa-digital.com/201608
http://www.wattpoultryusa-digital.com/201607
http://www.wattpoultryusa-digital.com/201606
http://www.wattpoultryusa-digital.com/201605
http://www.wattpoultryusa-digital.com/201604
http://www.wattpoultryusa-digital.com/201603
http://www.wattpoultryusa-digital.com/201602
http://www.wattpoultryusa-digital.com/201601
http://www.wattpoultryusa-digital.com/201512
http://www.wattpoultryusa-digital.com/201511
http://www.wattpoultryusa-digital.com/201510
http://www.wattpoultryusa-digital.com/201509
http://www.wattpoultryusa-digital.com/201508
http://www.wattpoultryusa-digital.com/201507
http://www.wattpoultryusa-digital.com/201506
http://www.wattpoultryusa-digital.com/201505
http://www.wattpoultryusa-digital.com/201504
http://www.wattpoultryusa-digital.com/201503
http://www.wattpoultryusa-digital.com/201502
http://www.wattpoultryusa-digital.com/201501
http://www.wattpoultryusa-digital.com/201412
http://www.wattpoultryusa-digital.com/201411
http://www.wattpoultryusa-digital.com/201410
http://www.wattpoultryusa-digital.com/201409
http://www.wattpoultryusa-digital.com/201408
http://www.wattpoultryusa-digital.com/201407
http://www.wattpoultryusa-digital.com/201406
http://www.wattpoultryusa-digital.com/201405
http://www.wattpoultryusa-digital.com/201404
http://www.wattpoultryusa-digital.com/201403
http://www.wattpoultryusa-digital.com/201402
http://www.wattpoultryusa-digital.com/201401
http://www.wattpoultryusa-digital.com/201312
http://www.wattpoultryusa-digital.com/201311
http://www.wattpoultryusa-digital.com/201310
http://www.wattpoultryusa-digital.com/201309
http://www.wattpoultryusa-digital.com/201308
http://www.wattpoultryusa-digital.com/201307
http://www.wattpoultryusa-digital.com/201306
http://www.wattpoultryusa-digital.com/201305
http://www.wattpoultryusa-digital.com/201304
http://www.wattpoultryusa-digital.com/201303
http://www.wattpoultryusa-digital.com/201302
http://www.wattpoultryusa-digital.com/201301
http://www.wattpoultryusa-digital.com/201212
http://www.wattpoultryusa-digital.com/201211
http://www.wattpoultryusa-digital.com/201210
http://www.wattpoultryusa-digital.com/201209
http://www.wattpoultryusa-digital.com/201208
http://www.wattpoultryusa-digital.com/201207
http://www.wattpoultryusa-digital.com/201206
http://www.wattpoultryusa-digital.com/201205
http://www.wattpoultryusa-digital.com/201204
http://www.wattpoultryusa-digital.com/201203
http://www.wattpoultryusa-digital.com/201202
http://www.wattpoultryusa-digital.com/201201
http://www.nxtbookMEDIA.com