Poultry USA - October 2019 - 10

10 ❙ WATTPoultryUSA

❱❱NEXT ON THE PLATE
Other restaurants and their
chicken sandwiches
I wonder if Sanderson's wish will
come true.
I have seen on Twitter attempts by
at least two chains trying to tout their
chicken sandwiches: Wendy's and
Whataburger. However, those to me
looked more like a jealous child trying
to detract attention when their sibling
has accomplished something great.
I know I've had a chicken sandwich at Wendy's, but quite frankly,
I can't really remember how well
I liked it. So, I can conclude that
the sandwich was not on par with
the sandwich from Popeyes that I
blogged about earlier.
As for Whataburger, I do like
that chain and eat there often when
in Oklahoma, where they are more
common. But I'm pretty sure I
haven't had their chicken, despite
the fact that one of my favorite
movie lines from "8 Seconds" was
when Lane Frost was on his first
date with his wife to be, and while
she is smitten on screen by something he just said, he throws her
off guard by asking, "How's your
Whatachicken?"
Even a few small, local businesses are getting online attention.
According to a Washington Post
report, a family owned business
known as the Roaming Rooster, which
after a Tweet from one customer, had
customers lined up outside the door to
try its chicken sandwich.

Zaxby's name has been absent from the battle about who has the best
chicken sandwich, but perhaps it deserves a place in the debate. Zaxby's
There have to be others, I'm
sure, who could easily jump into the
conversation.
One chain that has been relatively quiet is Zaxby's. I don't live
near any Zaxby's location, but while
traveling over Labor Day weekend,
we stopped in for lunch at one.
There was a great variety of
chicken dishes on the menu, but
in the spirit of the present chicken
restaurant feud, I knew I had to get
some kind of sandwich option. I got
the Nibblerz meal, which featured 3
chicken slider sandwiches.
And I loved them. Did the
Zaxby's sandwiches impress me
as much as the one from Popeyes
did? My initial thought was maybe
not, but I think I'd need to try them
side-by-side, much like the old Pepsi
Challenge from when I was a kid.
(Personally, I like R.C. better than

both Coke and Pepsi.)
So why has Zaxby's been so
quiet? And if there are other chains
out there that have extraordinary
chicken sandwiches, will we hear
from them?

Marketing works
Much of the battle is a result of
product development, but it's more
a result of good marketing. And
Popeyes' marketing engine worked
wonders for it, even to the point
that its restaurants ran out of the
sandwich it had worked so hard to
promote.
Other chains' marketing teams
will have to get busy or else get left
behind. Perhaps they could gain
some insight at the next Chicken
Marketing Summit, which has been
scheduled for July 19-21 in Amelia
Island, Florida. ■

Roy Graber is a senior reporter at WATT Global Media. Contact Graber via email at rgraber@wattglobal.com.
www.WATTAgNet.com ❙ October 2019


http://www.WATTAgNet.com

Poultry USA - October 2019

Table of Contents for the Digital Edition of Poultry USA - October 2019

Poultry USA - October 2019
Contents
Clean eating and the poultry industry
Poultry industry confidence levels remain steady
Virginia Poultry Growers Co-op depends on growers for its future
Technology leads Hendrix’s commercial turkey hatchery
Blockchain technology has big potential beyond transparency
Is artificial intelligence right for poultry production?
US Hispanic market for chicken needs to be claimed
Change your words, change consumer perception
What does science say about poultry sustainability?
How do the nutritional values of wheat compare to corn?
Product Review
Market Place
Ad Index
Poultry USA - October 2019 - CT1
Poultry USA - October 2019 - CT2
Poultry USA - October 2019 - Poultry USA - October 2019
Poultry USA - October 2019 - Cover2
Poultry USA - October 2019 - Contents
Poultry USA - October 2019 - Clean eating and the poultry industry
Poultry USA - October 2019 - 3
Poultry USA - October 2019 - 4
Poultry USA - October 2019 - 5
Poultry USA - October 2019 - Poultry industry confidence levels remain steady
Poultry USA - October 2019 - 7
Poultry USA - October 2019 - 8
Poultry USA - October 2019 - 9
Poultry USA - October 2019 - 10
Poultry USA - October 2019 - 11
Poultry USA - October 2019 - Virginia Poultry Growers Co-op depends on growers for its future
Poultry USA - October 2019 - 13
Poultry USA - October 2019 - 14
Poultry USA - October 2019 - 15
Poultry USA - October 2019 - 16
Poultry USA - October 2019 - 17
Poultry USA - October 2019 - 18
Poultry USA - October 2019 - 19
Poultry USA - October 2019 - 20
Poultry USA - October 2019 - 21
Poultry USA - October 2019 - Technology leads Hendrix’s commercial turkey hatchery
Poultry USA - October 2019 - 23
Poultry USA - October 2019 - 24
Poultry USA - October 2019 - 25
Poultry USA - October 2019 - 26
Poultry USA - October 2019 - 27
Poultry USA - October 2019 - Blockchain technology has big potential beyond transparency
Poultry USA - October 2019 - 29
Poultry USA - October 2019 - 30
Poultry USA - October 2019 - 31
Poultry USA - October 2019 - 32
Poultry USA - October 2019 - 33
Poultry USA - October 2019 - Is artificial intelligence right for poultry production?
Poultry USA - October 2019 - 35
Poultry USA - October 2019 - US Hispanic market for chicken needs to be claimed
Poultry USA - October 2019 - 37
Poultry USA - October 2019 - Change your words, change consumer perception
Poultry USA - October 2019 - 39
Poultry USA - October 2019 - What does science say about poultry sustainability?
Poultry USA - October 2019 - 41
Poultry USA - October 2019 - 42
Poultry USA - October 2019 - 43
Poultry USA - October 2019 - How do the nutritional values of wheat compare to corn?
Poultry USA - October 2019 - 45
Poultry USA - October 2019 - 46
Poultry USA - October 2019 - Product Review
Poultry USA - October 2019 - Ad Index
Poultry USA - October 2019 - Cover3
Poultry USA - October 2019 - Cover4
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