Poultry USA - October 2019 - 30

30 ❙ WATTPoultryUSA
BLOCKCHAIN TECHNOLOGY
1. Investment: While food companies are interested in the technology, they want to know what
their return on investment will be;
however, a dollar value is difficult
to quantify.
"Nobody can give that. I can give
you a number, but, by definition, that's
a made-up number," De Ruyter de
Wildt says. "Food companies fear
missing out, but at the same time, they
want to know exactly what the [return
on investment] will be. You can't. This
is the attitude of the industry toward
new technology. It's a big risk."
2. Regulation: Europe's
General Data Protection
Regulation (GDPR) may

In the future, producers may use blockchain applications to streamline
payments and profit from their data. elenabs | iStock.com
complicate blockchain's progress.
"The GDPR basically says,
you as a person have the right to
be forgotten in digital systems,
but blockchain is particularly
good at not allowing [things] to be
forgotten," De Ruyter de Wildt says.
3. Standardization: Some efforts
are underway but, to date, a
global standard for the use of
blockchain in food value chains
does not exist yet.
"Food safety is such an important issue, but the question is, from
a [blockchain] standardization

perspective, who is going to do
that?" she says. "There are a few
players who could, but nobody
is really jumping on this. Who is
picking up the bill?"
De Ruyter de Wildt recommends collective action from the
private sector and a push toward
harmonization.
4. Quality assurance: Garbage
in, garbage out. Blockchain itself
cannot guarantee the safety or
quality of a product, but it does
allow stakeholders to quickly identify problems and the bad actors.

Upcoming
Webinar
REGISTER TODAY AT WATTAgNet.com/webinars

View presentation On-Demand any time after October 16
Live Broadcast on
October 16, 2019 at 9:00 AM Central (Chicago)

How plant extracts
can prevent, treat
necrotic enteritis

Check out
what's new
on the farm:

>> Search for WATTAgNet

Join in to discover the latest
approaches and research on
how diverse phytonutrients,
including essential oils and
prebiotics, in natural animal
feed additives are used as
antibiotic alternatives in
poultry production. This
webinar will present how
to help prevent and treat
necrotic enteritis in poultry

SPEAKERS:
Dr. Bob Stock
Director of Research
& Development for
Poultry Science
Corporate Technology
at Ralco Nutrition, Inc.

Dr. Jessica Fox,
DVW CertAqV
Director of Veterinary
Services &
Biosecurity
Ralco Nutrition, Inc. &
tru Shrimp Company

Sponsored by:

www.WATTAgNet.com ❙ October 2019


http://www.iStock.com http://www.WATTAgNet.com/webinars http://www.WATTAgNet.com

Poultry USA - October 2019

Table of Contents for the Digital Edition of Poultry USA - October 2019

Poultry USA - October 2019
Contents
Clean eating and the poultry industry
Poultry industry confidence levels remain steady
Virginia Poultry Growers Co-op depends on growers for its future
Technology leads Hendrix’s commercial turkey hatchery
Blockchain technology has big potential beyond transparency
Is artificial intelligence right for poultry production?
US Hispanic market for chicken needs to be claimed
Change your words, change consumer perception
What does science say about poultry sustainability?
How do the nutritional values of wheat compare to corn?
Product Review
Market Place
Ad Index
Poultry USA - October 2019 - CT1
Poultry USA - October 2019 - CT2
Poultry USA - October 2019 - Poultry USA - October 2019
Poultry USA - October 2019 - Cover2
Poultry USA - October 2019 - Contents
Poultry USA - October 2019 - Clean eating and the poultry industry
Poultry USA - October 2019 - 3
Poultry USA - October 2019 - 4
Poultry USA - October 2019 - 5
Poultry USA - October 2019 - Poultry industry confidence levels remain steady
Poultry USA - October 2019 - 7
Poultry USA - October 2019 - 8
Poultry USA - October 2019 - 9
Poultry USA - October 2019 - 10
Poultry USA - October 2019 - 11
Poultry USA - October 2019 - Virginia Poultry Growers Co-op depends on growers for its future
Poultry USA - October 2019 - 13
Poultry USA - October 2019 - 14
Poultry USA - October 2019 - 15
Poultry USA - October 2019 - 16
Poultry USA - October 2019 - 17
Poultry USA - October 2019 - 18
Poultry USA - October 2019 - 19
Poultry USA - October 2019 - 20
Poultry USA - October 2019 - 21
Poultry USA - October 2019 - Technology leads Hendrix’s commercial turkey hatchery
Poultry USA - October 2019 - 23
Poultry USA - October 2019 - 24
Poultry USA - October 2019 - 25
Poultry USA - October 2019 - 26
Poultry USA - October 2019 - 27
Poultry USA - October 2019 - Blockchain technology has big potential beyond transparency
Poultry USA - October 2019 - 29
Poultry USA - October 2019 - 30
Poultry USA - October 2019 - 31
Poultry USA - October 2019 - 32
Poultry USA - October 2019 - 33
Poultry USA - October 2019 - Is artificial intelligence right for poultry production?
Poultry USA - October 2019 - 35
Poultry USA - October 2019 - US Hispanic market for chicken needs to be claimed
Poultry USA - October 2019 - 37
Poultry USA - October 2019 - Change your words, change consumer perception
Poultry USA - October 2019 - 39
Poultry USA - October 2019 - What does science say about poultry sustainability?
Poultry USA - October 2019 - 41
Poultry USA - October 2019 - 42
Poultry USA - October 2019 - 43
Poultry USA - October 2019 - How do the nutritional values of wheat compare to corn?
Poultry USA - October 2019 - 45
Poultry USA - October 2019 - 46
Poultry USA - October 2019 - Product Review
Poultry USA - October 2019 - Ad Index
Poultry USA - October 2019 - Cover3
Poultry USA - October 2019 - Cover4
http://www.wattpoultryusa-digital.com/201910
http://www.wattpoultryusa-digital.com/201909
http://www.wattpoultryusa-digital.com/201908
http://www.wattpoultryusa-digital.com/201907
http://www.wattpoultryusa-digital.com/201906
http://www.wattpoultryusa-digital.com/201905
http://www.wattpoultryusa-digital.com/201904
http://www.wattpoultryusa-digital.com/201903
http://www.wattpoultryusa-digital.com/201902
http://www.wattpoultryusa-digital.com/201901
http://www.wattpoultryusa-digital.com/201812
http://www.wattpoultryusa-digital.com/201811
http://www.wattpoultryusa-digital.com/201810
http://www.wattpoultryusa-digital.com/201809
http://www.wattpoultryusa-digital.com/201808
http://www.wattpoultryusa-digital.com/201807
http://www.wattpoultryusa-digital.com/201806
http://www.wattpoultryusa-digital.com/201805
http://www.wattpoultryusa-digital.com/201804
http://www.wattpoultryusa-digital.com/201803
http://www.wattpoultryusa-digital.com/201802
http://www.wattpoultryusa-digital.com/201801
http://www.wattpoultryusa-digital.com/201712
http://www.wattpoultryusa-digital.com/201711
http://www.wattpoultryusa-digital.com/201709
http://www.wattpoultryusa-digital.com/201710
http://www.wattpoultryusa-digital.com/201708
http://www.wattpoultryusa-digital.com/201707
http://www.wattpoultryusa-digital.com/201706
http://www.wattpoultryusa-digital.com/201705
http://www.wattpoultryusa-digital.com/201704
http://www.wattpoultryusa-digital.com/201703
http://www.wattpoultryusa-digital.com/201702
http://www.wattpoultryusa-digital.com/201701
http://www.wattpoultryusa-digital.com/201612
http://www.wattpoultryusa-digital.com/201611
http://www.wattpoultryusa-digital.com/201610
http://www.wattpoultryusa-digital.com/201609
http://www.wattpoultryusa-digital.com/201608
http://www.wattpoultryusa-digital.com/201607
http://www.wattpoultryusa-digital.com/201606
http://www.wattpoultryusa-digital.com/201605
http://www.wattpoultryusa-digital.com/201604
http://www.wattpoultryusa-digital.com/201603
http://www.wattpoultryusa-digital.com/201602
http://www.wattpoultryusa-digital.com/201601
http://www.wattpoultryusa-digital.com/201512
http://www.wattpoultryusa-digital.com/201511
http://www.wattpoultryusa-digital.com/201510
http://www.wattpoultryusa-digital.com/201509
http://www.wattpoultryusa-digital.com/201508
http://www.wattpoultryusa-digital.com/201507
http://www.wattpoultryusa-digital.com/201506
http://www.wattpoultryusa-digital.com/201505
http://www.wattpoultryusa-digital.com/201504
http://www.wattpoultryusa-digital.com/201503
http://www.wattpoultryusa-digital.com/201502
http://www.wattpoultryusa-digital.com/201501
http://www.wattpoultryusa-digital.com/201412
http://www.wattpoultryusa-digital.com/201411
http://www.wattpoultryusa-digital.com/201410
http://www.wattpoultryusa-digital.com/201409
http://www.wattpoultryusa-digital.com/201408
http://www.wattpoultryusa-digital.com/201407
http://www.wattpoultryusa-digital.com/201406
http://www.wattpoultryusa-digital.com/201405
http://www.wattpoultryusa-digital.com/201404
http://www.wattpoultryusa-digital.com/201403
http://www.wattpoultryusa-digital.com/201402
http://www.wattpoultryusa-digital.com/201401
http://www.wattpoultryusa-digital.com/201312
http://www.wattpoultryusa-digital.com/201311
http://www.wattpoultryusa-digital.com/201310
http://www.wattpoultryusa-digital.com/201309
http://www.wattpoultryusa-digital.com/201308
http://www.wattpoultryusa-digital.com/201307
http://www.wattpoultryusa-digital.com/201306
http://www.wattpoultryusa-digital.com/201305
http://www.wattpoultryusa-digital.com/201304
http://www.wattpoultryusa-digital.com/201303
http://www.wattpoultryusa-digital.com/201302
http://www.wattpoultryusa-digital.com/201301
http://www.wattpoultryusa-digital.com/201212
http://www.wattpoultryusa-digital.com/201211
http://www.wattpoultryusa-digital.com/201210
http://www.wattpoultryusa-digital.com/201209
http://www.wattpoultryusa-digital.com/201208
http://www.wattpoultryusa-digital.com/201207
http://www.wattpoultryusa-digital.com/201206
http://www.wattpoultryusa-digital.com/201205
http://www.wattpoultryusa-digital.com/201204
http://www.wattpoultryusa-digital.com/201203
http://www.wattpoultryusa-digital.com/201202
http://www.wattpoultryusa-digital.com/201201
http://www.nxtbookMEDIA.com