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Poultry Confidence Index

BY GREG RENNIER

Poultry industry confidence levels
remain steady
The broiler and turkey industries remain positive thanks to high consumer
confidence and other trends.
Top-line poultry industry confidence trends Q3 2019
Overall

250

Present

Expectations

200
baseline=1996

Stability among the broiler and
turkey industries reigns in the
return of the third-quarter 2019's
Poultry Confidence Index survey.
Results were nearly identical to
those of the second-quarter 2019.
None of the top-line or category
scores changed in any meaningful
way. In fact, across the 23-year
history of the WATT/Rennier
Poultry Confidence Index (PCI),
quarter-to-quarter changes have only
been less six times.

150
100
50
0

14

3Q

15

1Q

15

3Q

16

1Q

17
17
1Q
3Q
Quarters

16

3Q

18

1Q

18

3Q

19
1Q

19

3Q

Source:  WATT/Rennier Poultry Confidence Index, Q3 2019

Consumer confidence and spending are driving confidence
in the U.S. poultry market.

Third quarter results
The PCI now stands at 133 (1996 =
100), nearly unchanged from 134
in the second quarter of 2019. The
Present Situation Index - based
on perceptions of current business
and labor market conditions -
fell slightly to 154 from 161. The
Expectations Index - based on the
short-term outlook for income, business and labor market conditions -
rose to 118 from 116.

High consumer confidence
There was also little change in The
Conference Board's Consumer

Confidence Index (CCI). The CCI's
Overall Index figures were 135 and
136 the last two months, numbers
nearly identical to that of the PCI's
Overall Index of 133. Like the PCI,
the CCI is highly favorable through
the last several years, indicating
a high degree of confidence and
optimism.
According to the Conference
Board, "Consumers' assessment of
current conditions improved further,
and the Present Situation Index is
now at its highest level in nearly 19
years ... consumers have remained

confident and willing to spend."
Several respondents cited this
consumer confidence and spending
as a primary reason for their optimism, although benefits to the
industry from the African Swine
Fever (ASF) situation was the dominant theme. As speculated by many
elsewhere, and summarized here
by a respondent, ASF should be the
rising tide that lifts all ships.

Will the trend continue?
We correctly predicted the
U.S. poultry industry would
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Poultry USA - October 2019

Table of Contents for the Digital Edition of Poultry USA - October 2019

Poultry USA - October 2019
Contents
Clean eating and the poultry industry
Poultry industry confidence levels remain steady
Virginia Poultry Growers Co-op depends on growers for its future
Technology leads Hendrix’s commercial turkey hatchery
Blockchain technology has big potential beyond transparency
Is artificial intelligence right for poultry production?
US Hispanic market for chicken needs to be claimed
Change your words, change consumer perception
What does science say about poultry sustainability?
How do the nutritional values of wheat compare to corn?
Product Review
Market Place
Ad Index
Poultry USA - October 2019 - CT1
Poultry USA - October 2019 - CT2
Poultry USA - October 2019 - Poultry USA - October 2019
Poultry USA - October 2019 - Cover2
Poultry USA - October 2019 - Contents
Poultry USA - October 2019 - Clean eating and the poultry industry
Poultry USA - October 2019 - 3
Poultry USA - October 2019 - 4
Poultry USA - October 2019 - 5
Poultry USA - October 2019 - Poultry industry confidence levels remain steady
Poultry USA - October 2019 - 7
Poultry USA - October 2019 - 8
Poultry USA - October 2019 - 9
Poultry USA - October 2019 - 10
Poultry USA - October 2019 - 11
Poultry USA - October 2019 - Virginia Poultry Growers Co-op depends on growers for its future
Poultry USA - October 2019 - 13
Poultry USA - October 2019 - 14
Poultry USA - October 2019 - 15
Poultry USA - October 2019 - 16
Poultry USA - October 2019 - 17
Poultry USA - October 2019 - 18
Poultry USA - October 2019 - 19
Poultry USA - October 2019 - 20
Poultry USA - October 2019 - 21
Poultry USA - October 2019 - Technology leads Hendrix’s commercial turkey hatchery
Poultry USA - October 2019 - 23
Poultry USA - October 2019 - 24
Poultry USA - October 2019 - 25
Poultry USA - October 2019 - 26
Poultry USA - October 2019 - 27
Poultry USA - October 2019 - Blockchain technology has big potential beyond transparency
Poultry USA - October 2019 - 29
Poultry USA - October 2019 - 30
Poultry USA - October 2019 - 31
Poultry USA - October 2019 - 32
Poultry USA - October 2019 - 33
Poultry USA - October 2019 - Is artificial intelligence right for poultry production?
Poultry USA - October 2019 - 35
Poultry USA - October 2019 - US Hispanic market for chicken needs to be claimed
Poultry USA - October 2019 - 37
Poultry USA - October 2019 - Change your words, change consumer perception
Poultry USA - October 2019 - 39
Poultry USA - October 2019 - What does science say about poultry sustainability?
Poultry USA - October 2019 - 41
Poultry USA - October 2019 - 42
Poultry USA - October 2019 - 43
Poultry USA - October 2019 - How do the nutritional values of wheat compare to corn?
Poultry USA - October 2019 - 45
Poultry USA - October 2019 - 46
Poultry USA - October 2019 - Product Review
Poultry USA - October 2019 - Ad Index
Poultry USA - October 2019 - Cover3
Poultry USA - October 2019 - Cover4
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