Poultry USA - November 2019 - 34

34 ❙ WATTPoultryUSA
MARKETING POULTRY PRODUCTS
Gen Z are extremely technology and social media
savvy. They like to post and share
their experiences on social media,
using different platforms for
different purposes. These posts

are designed to influence others
in their networks, but Gen Z can
also be influenced by their peers. 
As we all know, Gen Z are true
multitaskers, often simultaneously
handling two or more connected

devices. Some have described
them as having an attention span
problem while, in fact, through
natural evolution, they have
developed one of the biggest challenges to marketers - the eightsecond filter.  We must capture
their interest in eight seconds or
fail. Once this attention is gained,
Gen Z are extremely focused and
engaged in the causes they care
for. They seek authenticity, quality,
integrity and transparency in the
businesses and brands they interact
with. They also want opportunities for new experiences and roles
in making the world better. They
are the new social activists, using
social media as their main means
of influencing others.

Tailor your offering

Generation Z prefers branded poultry products. Vincent Guyonnet

The poultry sector must embrace
digital marketing as the way to
reach and interest these new Gen
Z consumers. Gen Z are typically
connected via two to three devices
or deal with four to five different
social platforms at the same time. 
This trend will further expand
with the number of internet of things
(IoT) devices (connected devices)
expected to rise from 7 billion
in 2018 to more than 21 billion
by 2025, or a global average of
three IoT devices per person. 
About 80% of Gen Z use social
media daily and 25% of them post
videos. They use several platforms,
each for a specific purpose: finding
information with Twitter, Reddit
www.WATTAgNet.com ❙ November 2019


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Poultry USA - November 2019

Table of Contents for the Digital Edition of Poultry USA - November 2019

Poultry USA - November 2019
Contents
Further antibiotic use reduction will be hard
Bringing tech solutions to poultry industry challenges
Bell & Evans grows in organic, specialty poultry
Gen Z moms will dig deeper for information on chicken
8 digital technologies to disrupt the turkey industry
Efficiency, sustainability key for Pilgrim’s Sanford
Tyson, Sanderson earn Clean Water Award honorable mention
Marketing poultry products to younger generations
Bulb type doesn’t have much impact on broiler performance
Product Review
Market Place
Ad Index
Poultry USA - November 2019 - CT1
Poultry USA - November 2019 - CT2
Poultry USA - November 2019 - Poultry USA - November 2019
Poultry USA - November 2019 - Cover2
Poultry USA - November 2019 - Contents
Poultry USA - November 2019 - Further antibiotic use reduction will be hard
Poultry USA - November 2019 - 3
Poultry USA - November 2019 - 4
Poultry USA - November 2019 - 5
Poultry USA - November 2019 - Bringing tech solutions to poultry industry challenges
Poultry USA - November 2019 - 7
Poultry USA - November 2019 - 8
Poultry USA - November 2019 - 9
Poultry USA - November 2019 - Bell & Evans grows in organic, specialty poultry
Poultry USA - November 2019 - 11
Poultry USA - November 2019 - 12
Poultry USA - November 2019 - 13
Poultry USA - November 2019 - 14
Poultry USA - November 2019 - 15
Poultry USA - November 2019 - 16
Poultry USA - November 2019 - 17
Poultry USA - November 2019 - Gen Z moms will dig deeper for information on chicken
Poultry USA - November 2019 - 19
Poultry USA - November 2019 - 20
Poultry USA - November 2019 - 21
Poultry USA - November 2019 - 8 digital technologies to disrupt the turkey industry
Poultry USA - November 2019 - 23
Poultry USA - November 2019 - Efficiency, sustainability key for Pilgrim’s Sanford
Poultry USA - November 2019 - 25
Poultry USA - November 2019 - 26
Poultry USA - November 2019 - 27
Poultry USA - November 2019 - Tyson, Sanderson earn Clean Water Award honorable mention
Poultry USA - November 2019 - 29
Poultry USA - November 2019 - 30
Poultry USA - November 2019 - 31
Poultry USA - November 2019 - Marketing poultry products to younger generations
Poultry USA - November 2019 - 33
Poultry USA - November 2019 - 34
Poultry USA - November 2019 - 35
Poultry USA - November 2019 - 36
Poultry USA - November 2019 - 37
Poultry USA - November 2019 - Bulb type doesn’t have much impact on broiler performance
Poultry USA - November 2019 - Product Review
Poultry USA - November 2019 - Ad Index
Poultry USA - November 2019 - Cover3
Poultry USA - November 2019 - Cover4
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