Poultry USA - November 2019 - 35

WATTPoultryUSA

and Facebook, sharing experiences
with Snapchat or creating their
personal image for others to see
on Instagram. There are about 3.2
billion users of social media platforms - roughly 42% of the world
population - spending a little over
two hours daily on social media. 
If you are still unconvinced
of social media's power, consider
this recent example: This year,
an Instagram campaign to raise
mental health awareness and
showing nothing more than an
egg achieved more than 50 million
likes, the highest number ever
on the platform. This is the true
power of social media activism,
where your company's image can
be shaped by others - especially
if you are not present.
The challenges with digital
marketing to Gen Z are numerous.
First, we must be present on social
media and meet Gen Z where they
"live." We must attract their attention, engage and interest them,
but we can also leverage their
creativity. Gen Z can generate
content for our businesses and create
buzz for us.
A PC-based website is no longer
enough; digital marketing must be
based on mobile connectivity. We
must treat these platforms individually, using the full potential of
custom-made features. The focus
should be on experiences, and less
on products or brands. Finally, highlight your business's core values as
Gen Z care a lot about them. 
November 2019 ❙ www.WATTAgNet.com

Interaction
More as a revolution than an
evolution, digital marketing has
truly changed the retail model.

Before digital marketing, the
model was linear, with retailers
alone being able to interact with
consumers. Using the full potential

A L I F E T I M E O F I M M U N I T Y.

F R O M H AT C H

TO HARVEST

One single vaccine dose never did so much. VAXXITEK® HVT + IBD
provides lifelong immunity1 which leads to healthy birds, better
performance and operational profits2. Talk to your local representative
for more information.

REFERENCES
1 Data on file.
2 Data on file.
VAXXITEK® is a registered trademark of Boehringer Ingelheim Animal Health USA Inc.
©2019 Boehringer Ingelheim Animal Health USA Inc., Duluth, GA. All Rights Reserved.
POU-0009-POUL0718

Learn more at poultryhealthusa.com

❙ 35


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Poultry USA - November 2019

Table of Contents for the Digital Edition of Poultry USA - November 2019

Poultry USA - November 2019
Contents
Further antibiotic use reduction will be hard
Bringing tech solutions to poultry industry challenges
Bell & Evans grows in organic, specialty poultry
Gen Z moms will dig deeper for information on chicken
8 digital technologies to disrupt the turkey industry
Efficiency, sustainability key for Pilgrim’s Sanford
Tyson, Sanderson earn Clean Water Award honorable mention
Marketing poultry products to younger generations
Bulb type doesn’t have much impact on broiler performance
Product Review
Market Place
Ad Index
Poultry USA - November 2019 - CT1
Poultry USA - November 2019 - CT2
Poultry USA - November 2019 - Poultry USA - November 2019
Poultry USA - November 2019 - Cover2
Poultry USA - November 2019 - Contents
Poultry USA - November 2019 - Further antibiotic use reduction will be hard
Poultry USA - November 2019 - 3
Poultry USA - November 2019 - 4
Poultry USA - November 2019 - 5
Poultry USA - November 2019 - Bringing tech solutions to poultry industry challenges
Poultry USA - November 2019 - 7
Poultry USA - November 2019 - 8
Poultry USA - November 2019 - 9
Poultry USA - November 2019 - Bell & Evans grows in organic, specialty poultry
Poultry USA - November 2019 - 11
Poultry USA - November 2019 - 12
Poultry USA - November 2019 - 13
Poultry USA - November 2019 - 14
Poultry USA - November 2019 - 15
Poultry USA - November 2019 - 16
Poultry USA - November 2019 - 17
Poultry USA - November 2019 - Gen Z moms will dig deeper for information on chicken
Poultry USA - November 2019 - 19
Poultry USA - November 2019 - 20
Poultry USA - November 2019 - 21
Poultry USA - November 2019 - 8 digital technologies to disrupt the turkey industry
Poultry USA - November 2019 - 23
Poultry USA - November 2019 - Efficiency, sustainability key for Pilgrim’s Sanford
Poultry USA - November 2019 - 25
Poultry USA - November 2019 - 26
Poultry USA - November 2019 - 27
Poultry USA - November 2019 - Tyson, Sanderson earn Clean Water Award honorable mention
Poultry USA - November 2019 - 29
Poultry USA - November 2019 - 30
Poultry USA - November 2019 - 31
Poultry USA - November 2019 - Marketing poultry products to younger generations
Poultry USA - November 2019 - 33
Poultry USA - November 2019 - 34
Poultry USA - November 2019 - 35
Poultry USA - November 2019 - 36
Poultry USA - November 2019 - 37
Poultry USA - November 2019 - Bulb type doesn’t have much impact on broiler performance
Poultry USA - November 2019 - Product Review
Poultry USA - November 2019 - Ad Index
Poultry USA - November 2019 - Cover3
Poultry USA - November 2019 - Cover4
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