Poultry USA - November 2019 - 36

36 ❙ WATTPoultryUSA
MARKETING POULTRY PRODUCTS
of digital technologies, we now have
the opportunity to directly engage
with consumers. This revolution
offers producers and processors
an opportunity to counteract large
retailers' overwhelming power.
Digital marketing is a win-win
for all. For poultry and egg farmers,
processors and retailers, it is an

information provided, desired experiences, a sense of empowerment
and also some financial savings. Yet
despite digital marketing having
much to offer, food sector companies lag behind those in the information technology, telecommunications
and banking sectors in terms of
digital marketing engagement. 

Mixed prospects for Middle East's
poultry sector: www.WATTAgNet.com/
articles/33634
opportunity for value creation
through automation of services
and savings, individualization
with customized and personalized
marketing, constant connection and
interaction with consumers with the
chance to deliver timely and relevant
information to them. For consumers,
digital marketing provides benefits
such as convenience, relevance of

Tales to tell
Considering the desire of Gen Z to
"do good," the poultry sector and its
companies must use digital marketing
to convey its positive impact. 
Globally, Gen Z (and millennials)
are truly disconnected from the rural
environment. Most Gen Z live in
large cities and we must find innovative ways to bring the farms to them,

reinforcing our position as a sector
with nothing to hide. 
Younger generations care about
the environment and the sustainability of food production. The
poultry sector has an excellent
story to communicate with eggs
and broilers having the lowest
level of greenhouse gas emissions
per kilogram of animal protein
produced, offering great nutritious
products with the lowest impact on
our planet. 
The choice we make in terms
of packaging materials send clear
messages to Gen Z consumers about
our true commitment to the environment. For Gen Z, the keywords these
days are recycle, reduce and reuse.
Digital marketing will also help
us attract the younger generation
to the poultry sector and remain
committed to producing healthy
animal proteins in the most sustainable manner. ■

Vincent Guyonnet, DVM, Ph.D., is a consultant to the poultry sector with a focus on international development.

www.WATTAgNet.com ❙ November 2019


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Poultry USA - November 2019

Table of Contents for the Digital Edition of Poultry USA - November 2019

Poultry USA - November 2019
Contents
Further antibiotic use reduction will be hard
Bringing tech solutions to poultry industry challenges
Bell & Evans grows in organic, specialty poultry
Gen Z moms will dig deeper for information on chicken
8 digital technologies to disrupt the turkey industry
Efficiency, sustainability key for Pilgrim’s Sanford
Tyson, Sanderson earn Clean Water Award honorable mention
Marketing poultry products to younger generations
Bulb type doesn’t have much impact on broiler performance
Product Review
Market Place
Ad Index
Poultry USA - November 2019 - CT1
Poultry USA - November 2019 - CT2
Poultry USA - November 2019 - Poultry USA - November 2019
Poultry USA - November 2019 - Cover2
Poultry USA - November 2019 - Contents
Poultry USA - November 2019 - Further antibiotic use reduction will be hard
Poultry USA - November 2019 - 3
Poultry USA - November 2019 - 4
Poultry USA - November 2019 - 5
Poultry USA - November 2019 - Bringing tech solutions to poultry industry challenges
Poultry USA - November 2019 - 7
Poultry USA - November 2019 - 8
Poultry USA - November 2019 - 9
Poultry USA - November 2019 - Bell & Evans grows in organic, specialty poultry
Poultry USA - November 2019 - 11
Poultry USA - November 2019 - 12
Poultry USA - November 2019 - 13
Poultry USA - November 2019 - 14
Poultry USA - November 2019 - 15
Poultry USA - November 2019 - 16
Poultry USA - November 2019 - 17
Poultry USA - November 2019 - Gen Z moms will dig deeper for information on chicken
Poultry USA - November 2019 - 19
Poultry USA - November 2019 - 20
Poultry USA - November 2019 - 21
Poultry USA - November 2019 - 8 digital technologies to disrupt the turkey industry
Poultry USA - November 2019 - 23
Poultry USA - November 2019 - Efficiency, sustainability key for Pilgrim’s Sanford
Poultry USA - November 2019 - 25
Poultry USA - November 2019 - 26
Poultry USA - November 2019 - 27
Poultry USA - November 2019 - Tyson, Sanderson earn Clean Water Award honorable mention
Poultry USA - November 2019 - 29
Poultry USA - November 2019 - 30
Poultry USA - November 2019 - 31
Poultry USA - November 2019 - Marketing poultry products to younger generations
Poultry USA - November 2019 - 33
Poultry USA - November 2019 - 34
Poultry USA - November 2019 - 35
Poultry USA - November 2019 - 36
Poultry USA - November 2019 - 37
Poultry USA - November 2019 - Bulb type doesn’t have much impact on broiler performance
Poultry USA - November 2019 - Product Review
Poultry USA - November 2019 - Ad Index
Poultry USA - November 2019 - Cover3
Poultry USA - November 2019 - Cover4
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