accommodate up to six lines; the space
lends itself to the deployment of two lines
per building phase. In the initial building
phase completed in 2006, two lines were
installed. In the second building phase,
completed earlier this year, a third line
was installed. Space exists, therefore,
for the installation of an additional, or
fourth, line in the recently completed
building. If required, a fifth and sixth
line could be housed in a third phase of
building in the courtyard area.
Adding value and B2B
Whatever growth may be ahead, it
will be based on meeting customer needs
and delivering added value, according
to Hayman. Today’s business model and
product lines stem from decisions made by
Wayne managers in the mid-1980s to focus
on big-bird production, deboning and value
addition. That led the company to adopt a
business-to-business model, one to which
the company remains committed today.
Wayne Farms is focusing today – as it
did in the 1980s – on the innovating and
driving factors in the business. Managers
at the company in the 1980s said it would
be boneless meat, and they developed
production programs and a product mix
around that vision.
Wayne’s business model — like the
rest of the industry — has evolved to
Hayman outlined a key question faced
today: “What are the market opportunities
and customer needs, and how do we drive
those back through our organization in our
facilities, equipment and people?
“If we don’t efficiently add value for
our customers, we don’t have a reason for
being.”
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