Frequency of eating chicken by generational group during two-week period
Frequency of eating chicken fell among the heaviest users (ages 18-34) and rose among the lightest users (65 years and over).
Greatest Generation
65+
All
Respondents
3. 6
3. 6
2. 1
2. 1
5. 7
5. 7
of eating occasions of foodservice chicken
by eight percentage points to 69%.
Greatest Generation consumers also
reported significant increases in share in
2011. The group’s combined grocery and
foodservice share rose by four percentage
points to 92%. Even more dramatic increas-
es were reported by the 65-and-older group
by source of purchase – increases of nine
percentage points for retail grocery and 15
percentage points for foodservice.
Summary
Highs in the frequencies of eating chicken
in the survey period were maintained in 2011.
Gains were reported in market penetration, or
share of households eating chicken. Hispanics
led other demographic groups in overall
frequency and share. ■
