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JANUARY 2012
WATT POULTRY USA ❙ 1
USA
Poultr y Poultr y VOLUME 13, NUMBER 1 The magazine for the integrated poultry industry
FEATURES
28POULTRY HEALTH & FOOD SAFETY The future of antibiotic use
in poultry production
The availability of antibiotics in poultry production
depends on greater understanding of their risks and
bene;ts.
BY B.D. FAIRCHILD & C.L. HOFACRE
30NUTRITION & HEALTH ow poultry management
and intestinal health
influence caloric efficiency
Broiler growing conditions, and especially the
resulting intestinal health of ;ocks, are critical to
ef;cient energy metabolism.
BY R.G. TEETER & A. BEKER
36POULTRY HEALTH Poultry researchers continue
focus on avian influenza
Researchers are tracking avian in;uenza, studying
factors involved in its pathogenicity and testing new
approaches to vaccination.
BY DUSTAN CLARK
SUPERMARKET & FOODSERVICE PANEL Chicken suppliers and sellers confront echnology, social issues Supermarket and foodservice buyers of chicken are concerned with technology, pricing, social issues and the meaning of “natural” chicken. BY RICHARD L. LOBB COVER STORY 20
Cover art: Tess Stukenberg, ©Pressureman I Dreamstime.com
DEPARTMENTS
4 First News
17 Poultry’s Perch
18 Poultry Confidence Index
45 Product Review
50 People & Companies
52 Datelines
54 Ad Index
55 Market Place
56 Editor’s Comment