New animal health company Zoetis
offers experience and service
Now, as a standalone company, Zoetis is able to increase its focus
on the industry
BY BRUCE PLANTZ
;;In February a new name
appeared in the poultry animal health arena — Zoetis
Global Poultry. The new
company has 60 years of experience in animal health and
the largest research and ;eld
organizations in the animal
health industry.
Zoetis was formed from
P;zer Animal Health as an
independent business in early
2013. P;zer Inc. holds a ma-
jority ownership stake of 80
percent, but Zoetis functions
as a totally independent com-
pany. This offers the best of
all worlds to the company’s
customers, according to Paco
Ortiz, senior vice president Global Poultry and
newly established brands.
Paco Ortiz, senior vice
president Global Poultry
and newly established
brands, says Zoetis’ focus
as an animal health company will be a win-win for
both the company and its
customers.
Experience counts
“We have a new name, but that doesn’t mean
we are inexperienced,” says Ortiz. “We have
60 years of experience in animal health.” The
poultry business unit includes what was known
as P;zer Animal Health Global Poultry and is
based in Durham, N.C.
“We have always been a science-driven company, and we will continue to be that as Zoetis,”
says Ortiz. Zoetis has more than 1,000 colleagues in its research and development centers.
“Our goal is to get closer to the customer, understand their needs better and respond to them
with innovative products,” says Ortiz.
Zoetis is organized by ;ve regions — United
States; Canada and Latin America; Europe,
Africa and Middle East; and Asia Paci;c —
each led by an executive vice president. In addition, Zoetis has groups such as Global Poultry
that focus on a species across all markets.
Ortiz says the Global Poultry team is dedicated to understanding the evolving needs of
its customers. “We see our role as providing poultry producers and veterinarians with
cost-effective solutions to managing disease,
optimizing ;ock performance and driving
pro;tability under sustainable conditions,” he
says. “We are committed to working with our
customers to make sure they bene;t fully from
our broad portfolio of vaccines, biodevices, medicinal feed additives and diagnostics. With our
product range we are can offer the customer a
solution, rather than just promoting a product.”
Big opportunities
