WATT PoultryUSA - June 2013

How would you characterize the inclusion of the following
items in your poultry rations?

250 200 150 100

50 0

Anticoccidial drugs

Not used Increased Stayed same Reduced

Subtherapeutic antibiotics
Thera peutic antibiotics
Pro biotic org a nis m s
Ye ast cell w all pro d ucts
M ycotoxin binder/inhibitor

Probiotic organisms, yeast cell wall products and mycotoxin binder/inhibitors all showed the largest increases in use among survey participants.

In a separate question, 52 percent said they include prebiotics in their feed formulation, and 62 percent said they include probiotics.

Labeling claims

Most likely in response to growing consumer demand, labeling claims have clearly become an important aspect of poultry product feed marketing, with a substantial number of respondents indicating that they now include some kind of labeling claim, with the most prevalent being “no hormones”. Other claims that are being offered include (in order): no antibiotics/drugs; no animal byproducts fed or “all vegetable diet”; all natural organic; and all corn diet. As consumer demand appears to be growing in this area, it would not be at all surprising to see this number increase in 2014. ;

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