Poultry USA - January 2020 - 24

24 ❙ WATTPoultryUSA
ALTERNATIVE PROTEINS
about $12 per pound of actual product.
When informed of that, she said, most
consumers find the cost off-putting.
■ Health: Another fact shoppers
dislike, McGrath said, is the
number of ingredients included
in the alternative burger products.
A beef burger contains a single
ingredient. An Impossible or
Beyond package features a long
list. Although alternative and
plant-based protein products are
riding a positive health perception,
the fact is they are more processed
than meat and contain less protein.

The current and future market
New and flashy plant-based and
alternative proteins may be grabbing attention, but they are not
capturing a significant portion of
the market just yet.
According to Nielsen research,
Nelson said the average consumer
only purchases a meat alternative
about five times a year. That figure
is skewed by the small number of

From left: Leah McGrath, Ingles Markets; Kelly Fechner, Datassential
and Meagan Nelson, Nielsen. Austin Alonzo
vegetarian consumers who account
for about 80% of total spending in
the category, too. As far as the burger
products, Fechner said her survey data
showed only about 10% of diners have
ever tried the Beyond Burger.
Consumers may try a Beyond or
Impossible burger out of curiosity.
Whether or not they will purchase it
again - knowing it costs more than
the competing, conventional burger
- will come down to whether
consumers love it, Fechner said.
What may well happen is that

the market follows the same path as
meal kits did earlier in the decade,
Nelson said.
Meal kits burst onto the scene
and demanded immediate attention from the market and shoppers
for years. But, after the initial
fervor died down, interest in the
product waned to a core group of
loyal buyers who value the product's convenience. With alternative
proteins, shoppers may sample it
once and then decide they will swap
it in once or twice a month. ■

INTRODUCING THE NEW

Direct Replacement For Other
High Pressure Brooders
Stainless Steel Burner & Emitter
17.6% More Heat Input Than The
Leading Competitive Model

See us at IPPE booth C10305
A Division of Gas Fired Products, Inc.

Toll Free 1-800-849-7311

(704)-372-3488

FAX: (704) 332-5843

Email: info@spaceray.com

2017, GFP Inc.

www.WATTAgNet.com ❙ January 2020


http://www.spaceray.com http://www.WATTAgNet.com

Poultry USA - January 2020

Table of Contents for the Digital Edition of Poultry USA - January 2020

Poultry USA - January 2020
Contents
Will the trade war cool off in 2020?
Poultry’s Perch: USPOULTRY invests millions in poultry industry research
US could find $1 billion poultry market in China
Feed additives that will succeed in 2020 and beyond
What role will alternative proteins play in the future?
Mar-Jac Poultry feed mill built for capacity, expansion
Poultry consumers want convenience, claims
Perdue Farms, Niman Ranch have been good for each other
Product Review
Market Place
Ad Index
Poultry USA - January 2020 - CT1
Poultry USA - January 2020 - CT2
Poultry USA - January 2020 - Poultry USA - January 2020
Poultry USA - January 2020 - Cover2
Poultry USA - January 2020 - Contents
Poultry USA - January 2020 - Will the trade war cool off in 2020?
Poultry USA - January 2020 - 3
Poultry USA - January 2020 - 4
Poultry USA - January 2020 - 5
Poultry USA - January 2020 - Poultry’s Perch: USPOULTRY invests millions in poultry industry research
Poultry USA - January 2020 - 7
Poultry USA - January 2020 - 8
Poultry USA - January 2020 - 9
Poultry USA - January 2020 - 10
Poultry USA - January 2020 - 11
Poultry USA - January 2020 - US could find $1 billion poultry market in China
Poultry USA - January 2020 - 13
Poultry USA - January 2020 - 14
Poultry USA - January 2020 - 15
Poultry USA - January 2020 - Feed additives that will succeed in 2020 and beyond
Poultry USA - January 2020 - 17
Poultry USA - January 2020 - 18
Poultry USA - January 2020 - 19
Poultry USA - January 2020 - 20
Poultry USA - January 2020 - 21
Poultry USA - January 2020 - What role will alternative proteins play in the future?
Poultry USA - January 2020 - 23
Poultry USA - January 2020 - 24
Poultry USA - January 2020 - 25
Poultry USA - January 2020 - 26
Poultry USA - January 2020 - 27
Poultry USA - January 2020 - Mar-Jac Poultry feed mill built for capacity, expansion
Poultry USA - January 2020 - 29
Poultry USA - January 2020 - 30
Poultry USA - January 2020 - 31
Poultry USA - January 2020 - 32
Poultry USA - January 2020 - 33
Poultry USA - January 2020 - 34
Poultry USA - January 2020 - 35
Poultry USA - January 2020 - 36
Poultry USA - January 2020 - 37
Poultry USA - January 2020 - 38
Poultry USA - January 2020 - 39
Poultry USA - January 2020 - Poultry consumers want convenience, claims
Poultry USA - January 2020 - 41
Poultry USA - January 2020 - 42
Poultry USA - January 2020 - 43
Poultry USA - January 2020 - 44
Poultry USA - January 2020 - 45
Poultry USA - January 2020 - 46
Poultry USA - January 2020 - 47
Poultry USA - January 2020 - Perdue Farms, Niman Ranch have been good for each other
Poultry USA - January 2020 - 49
Poultry USA - January 2020 - 50
Poultry USA - January 2020 - Product Review
Poultry USA - January 2020 - Ad Index
Poultry USA - January 2020 - Cover3
Poultry USA - January 2020 - Cover4
https://www.wattpoultryusa-digital.com/202001
http://www.wattpoultryusa-digital.com/201912
http://www.wattpoultryusa-digital.com/201911
http://www.wattpoultryusa-digital.com/201910
http://www.wattpoultryusa-digital.com/201909
http://www.wattpoultryusa-digital.com/201908
http://www.wattpoultryusa-digital.com/201907
http://www.wattpoultryusa-digital.com/201906
http://www.wattpoultryusa-digital.com/201905
http://www.wattpoultryusa-digital.com/201904
http://www.wattpoultryusa-digital.com/201903
http://www.wattpoultryusa-digital.com/201902
http://www.wattpoultryusa-digital.com/201901
http://www.wattpoultryusa-digital.com/201812
http://www.wattpoultryusa-digital.com/201811
http://www.wattpoultryusa-digital.com/201810
http://www.wattpoultryusa-digital.com/201809
http://www.wattpoultryusa-digital.com/201808
http://www.wattpoultryusa-digital.com/201807
http://www.wattpoultryusa-digital.com/201806
http://www.wattpoultryusa-digital.com/201805
http://www.wattpoultryusa-digital.com/201804
http://www.wattpoultryusa-digital.com/201803
http://www.wattpoultryusa-digital.com/201802
http://www.wattpoultryusa-digital.com/201801
http://www.wattpoultryusa-digital.com/201712
http://www.wattpoultryusa-digital.com/201711
http://www.wattpoultryusa-digital.com/201709
http://www.wattpoultryusa-digital.com/201710
http://www.wattpoultryusa-digital.com/201708
http://www.wattpoultryusa-digital.com/201707
http://www.wattpoultryusa-digital.com/201706
http://www.wattpoultryusa-digital.com/201705
http://www.wattpoultryusa-digital.com/201704
http://www.wattpoultryusa-digital.com/201703
http://www.wattpoultryusa-digital.com/201702
http://www.wattpoultryusa-digital.com/201701
http://www.wattpoultryusa-digital.com/201612
http://www.wattpoultryusa-digital.com/201611
http://www.wattpoultryusa-digital.com/201610
http://www.wattpoultryusa-digital.com/201609
http://www.wattpoultryusa-digital.com/201608
http://www.wattpoultryusa-digital.com/201607
http://www.wattpoultryusa-digital.com/201606
http://www.wattpoultryusa-digital.com/201605
http://www.wattpoultryusa-digital.com/201604
http://www.wattpoultryusa-digital.com/201603
http://www.wattpoultryusa-digital.com/201602
http://www.wattpoultryusa-digital.com/201601
http://www.wattpoultryusa-digital.com/201512
http://www.wattpoultryusa-digital.com/201511
http://www.wattpoultryusa-digital.com/201510
http://www.wattpoultryusa-digital.com/201509
http://www.wattpoultryusa-digital.com/201508
http://www.wattpoultryusa-digital.com/201507
http://www.wattpoultryusa-digital.com/201506
http://www.wattpoultryusa-digital.com/201505
http://www.wattpoultryusa-digital.com/201504
http://www.wattpoultryusa-digital.com/201503
http://www.wattpoultryusa-digital.com/201502
http://www.wattpoultryusa-digital.com/201501
http://www.wattpoultryusa-digital.com/201412
http://www.wattpoultryusa-digital.com/201411
http://www.wattpoultryusa-digital.com/201410
http://www.wattpoultryusa-digital.com/201409
http://www.wattpoultryusa-digital.com/201408
http://www.wattpoultryusa-digital.com/201407
http://www.wattpoultryusa-digital.com/201406
http://www.wattpoultryusa-digital.com/201405
http://www.wattpoultryusa-digital.com/201404
http://www.wattpoultryusa-digital.com/201403
http://www.wattpoultryusa-digital.com/201402
http://www.wattpoultryusa-digital.com/201401
http://www.wattpoultryusa-digital.com/201312
http://www.wattpoultryusa-digital.com/201311
http://www.wattpoultryusa-digital.com/201310
http://www.wattpoultryusa-digital.com/201309
http://www.wattpoultryusa-digital.com/201308
http://www.wattpoultryusa-digital.com/201307
http://www.wattpoultryusa-digital.com/201306
http://www.wattpoultryusa-digital.com/201305
http://www.wattpoultryusa-digital.com/201304
http://www.wattpoultryusa-digital.com/201303
http://www.wattpoultryusa-digital.com/201302
http://www.wattpoultryusa-digital.com/201301
http://www.wattpoultryusa-digital.com/201212
http://www.wattpoultryusa-digital.com/201211
http://www.wattpoultryusa-digital.com/201210
http://www.wattpoultryusa-digital.com/201209
http://www.wattpoultryusa-digital.com/201208
http://www.wattpoultryusa-digital.com/201207
http://www.wattpoultryusa-digital.com/201206
http://www.wattpoultryusa-digital.com/201205
http://www.wattpoultryusa-digital.com/201204
http://www.wattpoultryusa-digital.com/201203
http://www.wattpoultryusa-digital.com/201202
http://www.wattpoultryusa-digital.com/201201
http://www.nxtbookMEDIA.com