Poultry USA - January 2020 - 40

40 ❙ WATTPoultryUSA

Poultry producers and retailers need
to engage with different shoppers in
different ways. New Africa | Bigstock.com

Poultry consumers want
convenience, claims
Today's shopper wants something that's easy to cook
and boasts values aligning with their own.
TOM TORRALBAS

A

merican consumers are
looking for more convenient foods that align
with their social values. Poultry
producers and retailers can benefit
from these trends.

Consumers desire breast
meat, value added products
As shoppers demand convenient
solutions, fresh chicken breast
and ground poultry products are
on the rise.
According to IRI data, fresh

chicken breast is among the top eight
fastest growing products in terms of
both dollar and unit sales since 2013.
In a 52-week period ending March
24, 2019, a total of 236 million
pounds of chicken breast were sold.
That's a $1.3 billion increase in sales
over the previous period.
Among eight cuts of meat that
generated more than $100 million
in sales over a 52-week period in
2018, five were poultry products
and two were ground products:
chicken stir fry/kabob/fajita cuts,

ground chicken, chicken thighs,
chicken wings and ground turkey.
Consumers are increasingly
aware of how their choices impact
the environment. While initially
driven by health and wellness, a
focus on environmental sustainability is now accelerating the shift
from ground beef to ground poultry. 
In the last five years, ground beef
has experienced a 1.5% compounded
annual growth rate (CAGR) in
volume. Poultry, by comparison,
experienced a 4.0% CAGR during
www.WATTAgNet.com ❙ January 2020


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Poultry USA - January 2020

Table of Contents for the Digital Edition of Poultry USA - January 2020

Poultry USA - January 2020
Contents
Will the trade war cool off in 2020?
Poultry’s Perch: USPOULTRY invests millions in poultry industry research
US could find $1 billion poultry market in China
Feed additives that will succeed in 2020 and beyond
What role will alternative proteins play in the future?
Mar-Jac Poultry feed mill built for capacity, expansion
Poultry consumers want convenience, claims
Perdue Farms, Niman Ranch have been good for each other
Product Review
Market Place
Ad Index
Poultry USA - January 2020 - CT1
Poultry USA - January 2020 - CT2
Poultry USA - January 2020 - Poultry USA - January 2020
Poultry USA - January 2020 - Cover2
Poultry USA - January 2020 - Contents
Poultry USA - January 2020 - Will the trade war cool off in 2020?
Poultry USA - January 2020 - 3
Poultry USA - January 2020 - 4
Poultry USA - January 2020 - 5
Poultry USA - January 2020 - Poultry’s Perch: USPOULTRY invests millions in poultry industry research
Poultry USA - January 2020 - 7
Poultry USA - January 2020 - 8
Poultry USA - January 2020 - 9
Poultry USA - January 2020 - 10
Poultry USA - January 2020 - 11
Poultry USA - January 2020 - US could find $1 billion poultry market in China
Poultry USA - January 2020 - 13
Poultry USA - January 2020 - 14
Poultry USA - January 2020 - 15
Poultry USA - January 2020 - Feed additives that will succeed in 2020 and beyond
Poultry USA - January 2020 - 17
Poultry USA - January 2020 - 18
Poultry USA - January 2020 - 19
Poultry USA - January 2020 - 20
Poultry USA - January 2020 - 21
Poultry USA - January 2020 - What role will alternative proteins play in the future?
Poultry USA - January 2020 - 23
Poultry USA - January 2020 - 24
Poultry USA - January 2020 - 25
Poultry USA - January 2020 - 26
Poultry USA - January 2020 - 27
Poultry USA - January 2020 - Mar-Jac Poultry feed mill built for capacity, expansion
Poultry USA - January 2020 - 29
Poultry USA - January 2020 - 30
Poultry USA - January 2020 - 31
Poultry USA - January 2020 - 32
Poultry USA - January 2020 - 33
Poultry USA - January 2020 - 34
Poultry USA - January 2020 - 35
Poultry USA - January 2020 - 36
Poultry USA - January 2020 - 37
Poultry USA - January 2020 - 38
Poultry USA - January 2020 - 39
Poultry USA - January 2020 - Poultry consumers want convenience, claims
Poultry USA - January 2020 - 41
Poultry USA - January 2020 - 42
Poultry USA - January 2020 - 43
Poultry USA - January 2020 - 44
Poultry USA - January 2020 - 45
Poultry USA - January 2020 - 46
Poultry USA - January 2020 - 47
Poultry USA - January 2020 - Perdue Farms, Niman Ranch have been good for each other
Poultry USA - January 2020 - 49
Poultry USA - January 2020 - 50
Poultry USA - January 2020 - Product Review
Poultry USA - January 2020 - Ad Index
Poultry USA - January 2020 - Cover3
Poultry USA - January 2020 - Cover4
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