Poultry USA - January 2020 - 42

42 ❙ WATTPoultryUSA
POULTRY CONSUMERS
the same period. However, ground beef
is still king, with 85% share of ground
meat sales volume, down about 1 share
point since 2014.

4 keys for growth
Successful poultry producers are
addressing four key trends to take
advantage of shoppers' attitudes:

PoultryStar

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A poultry specific synbiotic
Poultry-specific
Well-defined, multi-strain synbiotic
Patented and EU registered
Allowed in organic production
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Naturally ahead

convenience, claims, cross-store protein
growth and education and engagement.
1. Convenience: Younger shoppers (18-24) spend, on average,
less than 21 minutes on dinner
preparation. Older and middleaged shoppers (25-64) use just 38
minutes. Both groups are looking
for value-added solutions such
as marinated ground chicken.
Value-added chicken products
grew 8.8% among proteins last
year, according to IRI data,
making them the fastest growing
product category.
2. Claims: Those surveyed in IRI's
2019 Fresh Foods Survey said
health and wellness is an important reason to buy fresh food and
52% of respondents said it was the
most important reason for them.
More than half of shoppers want
all natural meats free from antibiotics and hormones.
Turkey and chicken count as
the two fastest growing antibioticfree protein products. In 2018, they
registered sales increases of 37%
and 25%, respectively. Shoppers also
want to see better-for-the-animal
claims, sustainability claims and
claims about social consciousness.
3. Cross-store protein growth:
Poultry acts as a growth engine
across the store. According to
IRI research published in 2018,
poultry is part of four of the top
10 grocery growth categories
based on dollar sales: frozen
meat, refrigerated meals, frozen
meals and prepared meals.
www.WATTAgNet.com ❙ January 2020


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Poultry USA - January 2020

Table of Contents for the Digital Edition of Poultry USA - January 2020

Poultry USA - January 2020
Contents
Will the trade war cool off in 2020?
Poultry’s Perch: USPOULTRY invests millions in poultry industry research
US could find $1 billion poultry market in China
Feed additives that will succeed in 2020 and beyond
What role will alternative proteins play in the future?
Mar-Jac Poultry feed mill built for capacity, expansion
Poultry consumers want convenience, claims
Perdue Farms, Niman Ranch have been good for each other
Product Review
Market Place
Ad Index
Poultry USA - January 2020 - CT1
Poultry USA - January 2020 - CT2
Poultry USA - January 2020 - Poultry USA - January 2020
Poultry USA - January 2020 - Cover2
Poultry USA - January 2020 - Contents
Poultry USA - January 2020 - Will the trade war cool off in 2020?
Poultry USA - January 2020 - 3
Poultry USA - January 2020 - 4
Poultry USA - January 2020 - 5
Poultry USA - January 2020 - Poultry’s Perch: USPOULTRY invests millions in poultry industry research
Poultry USA - January 2020 - 7
Poultry USA - January 2020 - 8
Poultry USA - January 2020 - 9
Poultry USA - January 2020 - 10
Poultry USA - January 2020 - 11
Poultry USA - January 2020 - US could find $1 billion poultry market in China
Poultry USA - January 2020 - 13
Poultry USA - January 2020 - 14
Poultry USA - January 2020 - 15
Poultry USA - January 2020 - Feed additives that will succeed in 2020 and beyond
Poultry USA - January 2020 - 17
Poultry USA - January 2020 - 18
Poultry USA - January 2020 - 19
Poultry USA - January 2020 - 20
Poultry USA - January 2020 - 21
Poultry USA - January 2020 - What role will alternative proteins play in the future?
Poultry USA - January 2020 - 23
Poultry USA - January 2020 - 24
Poultry USA - January 2020 - 25
Poultry USA - January 2020 - 26
Poultry USA - January 2020 - 27
Poultry USA - January 2020 - Mar-Jac Poultry feed mill built for capacity, expansion
Poultry USA - January 2020 - 29
Poultry USA - January 2020 - 30
Poultry USA - January 2020 - 31
Poultry USA - January 2020 - 32
Poultry USA - January 2020 - 33
Poultry USA - January 2020 - 34
Poultry USA - January 2020 - 35
Poultry USA - January 2020 - 36
Poultry USA - January 2020 - 37
Poultry USA - January 2020 - 38
Poultry USA - January 2020 - 39
Poultry USA - January 2020 - Poultry consumers want convenience, claims
Poultry USA - January 2020 - 41
Poultry USA - January 2020 - 42
Poultry USA - January 2020 - 43
Poultry USA - January 2020 - 44
Poultry USA - January 2020 - 45
Poultry USA - January 2020 - 46
Poultry USA - January 2020 - 47
Poultry USA - January 2020 - Perdue Farms, Niman Ranch have been good for each other
Poultry USA - January 2020 - 49
Poultry USA - January 2020 - 50
Poultry USA - January 2020 - Product Review
Poultry USA - January 2020 - Ad Index
Poultry USA - January 2020 - Cover3
Poultry USA - January 2020 - Cover4
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