Poultry USA - January 2020 - 48

48 ❙ WATTPoultryUSA

Perdue Farms, Niman Ranch
have been good for each other
Perdue Farms chairman and Niman Ranch founder discuss the 2015
merger that initially had its share of skeptics.
ROY GRABER

W

hen Perdue Farms
revealed it would
acquire Niman
Ranch in 2015, many people had
questions.
One thing people questioned
was why the fourth largest broiler
producer in the United States
would acquire a smaller, visionoriented pork company with a
special emphasis on raising pigs
without antibiotics, artificial
growth stimulants with a focus on
sustainability.
But the skeptics have been
quieted, Perdue Farms Chairman
Jim Perdue and Niman Ranch
Founder Paul Willis said on Nov.
1, while speaking at the Food
Tank Summit in New York City.
Both men said the two companies
had more similarities than many
thought.

Why Perdue got involved
in pork production
"Our vision as a company was
to be the most trusted name in
premium protein, so it doesn't say
chicken," said Perdue.
Perdue already had a small

presence in the pork industry
when it acquired the Coleman
Natural brand in 2011. Coleman
Natural initially interested Perdue
because it was looking at the
organic chicken business, but
along with chicken, Coleman
Natural also offered pork. Perdue
said the pork business was
"growing by leaps and bounds,"
which set the stage for the acquisition of Niman Ranch.

buyers of Niman Ranch that I
really wouldn't have been happy
about," said Willis. "What I really
came to find out was Perdue is a
family-owned business. That's
different than a publicly traded
company.
"It makes a great deal of
difference. It's not just bottomline driven, but you can have the
things you were founded on, and
you can continue with that."

The history of
Niman Ranch
Willis said Niman Ranch grew
"from nothing to something pretty
significant."
What started as one pork
operation grew from a network
of about 600 farms. As it grew,
Niman Ranch changed ownership
several times, and he knew that
one more change of ownership
was "somewhat inevitable."
While Willis said he was
not involved in the actual negotiations, Perdue seemed to be
more attractive than some of the
alternatives.
"There were other potential
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Poultry USA - January 2020

Table of Contents for the Digital Edition of Poultry USA - January 2020

Poultry USA - January 2020
Contents
Will the trade war cool off in 2020?
Poultry’s Perch: USPOULTRY invests millions in poultry industry research
US could find $1 billion poultry market in China
Feed additives that will succeed in 2020 and beyond
What role will alternative proteins play in the future?
Mar-Jac Poultry feed mill built for capacity, expansion
Poultry consumers want convenience, claims
Perdue Farms, Niman Ranch have been good for each other
Product Review
Market Place
Ad Index
Poultry USA - January 2020 - CT1
Poultry USA - January 2020 - CT2
Poultry USA - January 2020 - Poultry USA - January 2020
Poultry USA - January 2020 - Cover2
Poultry USA - January 2020 - Contents
Poultry USA - January 2020 - Will the trade war cool off in 2020?
Poultry USA - January 2020 - 3
Poultry USA - January 2020 - 4
Poultry USA - January 2020 - 5
Poultry USA - January 2020 - Poultry’s Perch: USPOULTRY invests millions in poultry industry research
Poultry USA - January 2020 - 7
Poultry USA - January 2020 - 8
Poultry USA - January 2020 - 9
Poultry USA - January 2020 - 10
Poultry USA - January 2020 - 11
Poultry USA - January 2020 - US could find $1 billion poultry market in China
Poultry USA - January 2020 - 13
Poultry USA - January 2020 - 14
Poultry USA - January 2020 - 15
Poultry USA - January 2020 - Feed additives that will succeed in 2020 and beyond
Poultry USA - January 2020 - 17
Poultry USA - January 2020 - 18
Poultry USA - January 2020 - 19
Poultry USA - January 2020 - 20
Poultry USA - January 2020 - 21
Poultry USA - January 2020 - What role will alternative proteins play in the future?
Poultry USA - January 2020 - 23
Poultry USA - January 2020 - 24
Poultry USA - January 2020 - 25
Poultry USA - January 2020 - 26
Poultry USA - January 2020 - 27
Poultry USA - January 2020 - Mar-Jac Poultry feed mill built for capacity, expansion
Poultry USA - January 2020 - 29
Poultry USA - January 2020 - 30
Poultry USA - January 2020 - 31
Poultry USA - January 2020 - 32
Poultry USA - January 2020 - 33
Poultry USA - January 2020 - 34
Poultry USA - January 2020 - 35
Poultry USA - January 2020 - 36
Poultry USA - January 2020 - 37
Poultry USA - January 2020 - 38
Poultry USA - January 2020 - 39
Poultry USA - January 2020 - Poultry consumers want convenience, claims
Poultry USA - January 2020 - 41
Poultry USA - January 2020 - 42
Poultry USA - January 2020 - 43
Poultry USA - January 2020 - 44
Poultry USA - January 2020 - 45
Poultry USA - January 2020 - 46
Poultry USA - January 2020 - 47
Poultry USA - January 2020 - Perdue Farms, Niman Ranch have been good for each other
Poultry USA - January 2020 - 49
Poultry USA - January 2020 - 50
Poultry USA - January 2020 - Product Review
Poultry USA - January 2020 - Ad Index
Poultry USA - January 2020 - Cover3
Poultry USA - January 2020 - Cover4
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